It's Time To Simplify Restaurant Marketing

Online, June 20, 2010 (Newswire.com) - Restaurant Marketing: It used to be there were just a few things to do to increase sales. Then, we heard about online and we had to be there. But even that got more complicated as we went from websites, to blogs, to articles, to videos, to Twitter and to Facebook ... and that's just naming a few.

Joel Cohen of RestaurantMarketing.com says, "Restaurant owners are trying to do everything ... jumping on the next hype du jour bandwagon that's going to lead them down the instant road to riches, diluting their energies, diluting their message ... diluting why they even got into this business."

So, with six months down and six to go, it's time to take a deep breath. It's time to simplify things.

Understand that you're in the best business in the world. Besides just satisfying a human need, you're the place where families can be families and friends can be friends. You're the place where smiles are made, love begins, business decisions are solidified and events are planned. You're the place where your guests go from kids to teens to graduates. And soon they're bringing in their own sons and daughters.

You're the place where life begins and endures. You're the place where communities come together to mend, to solve and to rebuild. You're the place where life happens. And memories last.

You're the owner of your restaurant. The quarterback of life. It's no wonder people want to meet you and talk to you inside the restaurant and shake your hand at social events in the neighborhood. The restaurant business is fascinating to the world. And you are the face of the restaurant business.

You're the one that puts (and sometimes holds) our lives together. And in a lot of ways, when we're craving a great pizza ... a great steak, a great sandwich, a great salad, a great burger, a great shake ... whatever we're craving ... there's no other place in the world that's giving us an opportunity to share that craving with family and friends than your restaurant.

Whether it's dine-in or take-out, you give us an opportunity that no other business gives us. In a busy and fragmented world, you bring a modicum of peace to our lives and make us whole again.

Cohen says, "The next time someone asks you what you do, now you know what to say."