'j1 automotive' launches 'j1filters'

Online, September 18, 2009 (Newswire.com) - 'j1 automotive Ltd' is now making aftermarket Performance Air Filters and Air Filter Kits and has just launched its first Filter Kit for the 'John Cooper Works' BMW Mini's.

This kit replaces the standard paper cylindrical filter on the R53 and R56 JCW Mini's, common for OEM application, paper is very high in efficiency but unfortunately also very restrictive. Although other manufacturers have already developed replacement filters to suit the JCW kits, 'j1 automotive' claim that theirs meet the high efficiency levels necessary to protect the engine.

Typical Foam filters only meet circa 70% efficiencies, which mean 30% of potentially damaging dirt and debris is entering the engine. The j1 automotive filter - branded as a j1filters - is manufactured from 4 layers of cotton gauze with a light oil spray covering, allowing for greater efficiencies but also reduces the filters restriction (paper is typically 25% more restrictive). This provides an easier path for the air to the throttle which could improve engine responsiveness and add to the vehicles power - something all performance enthusiasts' demand.

'j1 automotive Ltd' has been designing and developing bespoke Air Induction Systems for the OEMs for several years, and feel that this is a natural progression to move into general aftermarket supply. With many years in the AIS business working to develop systems for many of the worlds large car manufacturers, 'j1 automotive Ltd' feel that the skills and experience they poses in this industry can be adapted to wholesale aftermarket kits and accessories.

Although the JCW filter kit is relatively low volume, it is their first step towards a portfolio which aims to cover mini and BMW derivatives. They are currently working on the Cooper S induction systems which aim to cover both the R53 and R56 models, and look to be available towards the end of this year.

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