Jambaar Announces a New Video and Data Science Platform

Austin, TX, June 27, 2017 (Newswire.com) - Austin-based startup Jambaar is gearing up for the release of a revolutionary video and new data science platform under the code name “Genesis.”

Genesis allows marketers to easily manage the entire lifecycle of all their video content and related data from a single platform while taking advantage of the latest artificial intelligence tools.

"Jambaar's Genesis platform provides one of the best models for any middle-market company wanting to adopt a data-driven strategy for their B2B video marketing needs," said Franz Dill, a leading Data Scientist formerly of GE and P&G and Adjunct Professor at Columbia University.

Franz Dill, ex P&G Data Scientist

“I’ve seen firsthand over the last year or two that marketing teams are really struggling with the challenge of creating enough video content to effectively deliver against their goals,” says Anne Chambers, CEO of Jambaar.

“We believe there is a huge skill gap in terms of being a modern data marketer. We built Genesis to empower middle-market businesses with the technology, creative tools, and subject matter experts they need to be effective in today’s video-driven economy.”

“It’s being predicted that in the near future, most CMOs will come from the data and insight function. Genesis jumpstarts middle-market brands to be able to quickly deploy the Genesis Platform as an integrated business model.”

The platform development, led by one of Austin’s top systems architects, will “stand the industry on its head with the first-of-its-kind platform that considers and manages the entire eco-system for video and data,” said COO and President John Frazier. Frazier said that the architecture and platform are built for the new API economy which is one of the biggest enablers for artificial intelligence.

“Jambaar’s Genesis platform provides one of the best models for any middle-market company wanting to adopt a data-driven strategy for their B2B video marketing needs,” said Franz Dill, a leading Data Scientist formerly of GE and P&G and Adjunct Professor at Columbia University.

Genesis will become available later this year as part of Jambaar’s subscription service, which will help clients execute data-driven video campaigns from creation to consumption, with no need to add personnel or infrastructure.

About Jambaar

Jambaar is an Austin, Texas-based startup that is leading a new standard in data-driven video B2B marketing. Jambaar’s scalable, cloud-based platform will offer a subscription plan to give middle-market B2B brands everything they need to execute video and data-driven content marketing on a steady, ongoing basis.

Contact for Further Information

John Frazier​
​Jambaar
Phone    512-537-9613
​Email    [email protected]
​Website     www.jambaar.com
​Twitter: @jambaarcom

Source: Jambaar