James Avery Announces New Store Location at Cielo Vista Mall in El Paso, Texas

Online, March 11, 2012 (Newswire.com) - KERRVILLE, TEXAS -- James Avery, a family-owned custom jewelry retailer, announces the October opening of their newest location in El Paso, Texas. The new store at Cielo Vista Mall, the largest mall in El Paso, will feature an extensive selection of predominantly hand-crafted sterling silver jewelry, with designs in sterling silver, 14K gold and gemstones.

Established in 1954, James Avery's corporate mission is "to share life, love and faith through the beauty of design." The company is best known for its unique sterling silver jewelry designs which include faith-inspired jewelry and an extensive sterling silver charm collection, including the new Avery Art Glass charm collection. They also offer a diverse selection of earrings, bracelets, necklaces, and rings for women and men of all ages.

James Avery at Cielo Vista Mall will be the company's first location in El Paso and far west Texas. With this opening, James Avery will operate a total of 67 stores across 10 states, including 53 in the Lone Star State. Customers can also shop online at www.jamesavery.com.

"El Paso is the final remaining major market in Texas for James Avery," comments Howell Ridout, Vice President of Branding & Development. "We have been researching our opportunities here for several years and couldn't be happier that the timing and opportunity finally came into alignment. El Paso's reputation as a growing and vibrant community despite the challenges in our nation's economy is impressive and we're very optimistic that this will be a win-win relationship."

El Paso area customers are invited to learn more about James Avery and the new location by going online to www.jamesavery.com.

About James Avery - Established in 1954, James Avery is a family-owned jeweler that offers high quality, hand-crafted jewelry in sterling silver, 14K gold, gemstones, and their newest offering, Avery Art Glass Charms. From a one man endeavor in his mother-in-law's garage, James Avery has grown into a team of 1,400 designers, craftsmen, sales associates and support staff offering unique designs to customers throughout the nation. Each design is originated by skilled men and women in the James Avery design studio and then finely crafted and produced by artisans predominantly in the Texas Hill Country. James Avery jewelry is available at retail stores and online at www.jamesavery.com. More information about James Avery is available online at www.jamesavery.com/about or on Facebook at www.facebook.com/JamesAvery.