James Avery Announces New Store Opening at SouthPark Mall in Charlotte, NC

Online, August 16, 2011 (Newswire.com) - James Avery, a family-owned jewelry retailer, announces the October opening of their newest store in Charlotte, North Carolina at SouthPark Mall, an upscale regional shopping destination. The new store will feature an extensive selection of predominantly hand-crafted jewelry, with designs in sterling silver, 14k gold and gemstones, as well as engraved gifts (http://search.jamesavery.com/?top_menu=1&u1=top_nav&u2=drop_down&top_nav=Gifts&drop_down=Engravable) such as bookmarks, key chains, and other unique gift items.

James Avery is best known for its unique jewelry designs which include faith-inspired jewelry and an extensive charm collection. They also offer a diverse selection of earrings, bracelets, necklaces, and rings for all ages, men and women. The corporate mission is "to share life, love and faith through the beauty of design."

The SouthPark Mall location will be James Avery's first presence in North Carolina. The company's Charlotte opening is part of an ongoing growth strategy primarily focused in the Midwest and Southeastern United States that also included Little Rock, AR and Atlanta, GA earlier this year. With the opening of this location in North Carolina, James Avery will operate a total of 63 stores across Texas, Oklahoma, Louisiana, Georgia, Alabama, Tennessee, and Arkansas. Customers can also shop online at www.jamesavery.com.

Howell Ridout, Vice President of Branding and Development, comments on the new Charlotte location, "We are fortunate to be able to continue our steady expansion across the Southeast. With our desire to build many new relationships in Charlotte, SouthPark Mall just made the most sense for our first James Avery store in the region. We're very pleased to be part of one of the Southeast's premier shopping centers."

North Carolina customers, as well as those new to the offerings of James Avery Craftsman, are invited to learn more about James Avery jewelry and other fine gifts, as well as the new location by going online to www.jamesavery.com/newstores.