Japan's TOTO Launches Its Largest Concept Studio In India At Valueline

Online, August 1, 2011 (Newswire.com) - VALUELINE, India's largest international brand luxury sanitary ware showroom today marked its inauguration with the launch of TOTO concept store. The Japanese luxury and state-of-the-art sanitary ware giant TOTO has set up an exclusive 7,000 sq.ft. Concept studio in this first of its kind showroom located on the up-market Road No. 36, Jubilee Hills in Hyderabad.

The Valueline showroom and the TOTO concept studio were inaugurated by Mr. Kazuo Watanabe, President - TOTO Asia Oceania Pte Ltd. from Japan. The other prominent dignitaries present on the occasion were Mr. Narinder Anand, Chairman and Managing Director - Valueline, Mr.Yasaka Tatsuhiko, Managing Director - TOTO India Industries (P) Ltd. and Mr. Masayuki Suzuki, General Manager (South) - TOTO India Industries (P) Ltd.

Mr. Kazuo Watanabe, President - TOTO Asia Oceania Pte Ltd said, "We have had a long standing fruitful relation with our Indian customers and appreciate the connotation Valueline retail chain has brought to us during our long association, by showcasing our products and mediating our deals with the end customers in India. Today as we both prepare to elevate our brands to the next level of showcasing in this new showroom, we look ahead to being more accessible to our customers and rendering a more enriching alliance with Valueline in the years to come."

The TOTO Concept Studio

The TOTO concept store has the stylish international look and feel with the exquisite display of products that provides the aesthetic feel of a super premium bathroom. Over 70 products ranging upto Rs.15 Lacs are on display in 11 cubicles that give real experience of the way customer's Bathroom will look like after placing various high-end luxury bathroom products of TOTO. A variety of TOTO's technologically advanced products that include bathtubs with unique hydrohard technology and automated water closets are in the price range of Rs.3 Lac onwards.

TOTO, that manufactures one of the most technologically advanced bathroom fixtures which help in optimizing the use of water, is exclusively marketed by Valueline in Andhra Pradesh TOTO has the distinction of being the only sanitary ware brand in the world to be honored with the Water Efficiency Leader recognition by the Environmental Protection Agency.

Mr. Narinder Anand, Chairman and Managing Director - Valueline on the occasion said, "This showroom personifies the trust we uphold in bringing value to our customers in luxury sanitary ware. Today, as we grow to be India largest and only international multi-brand showroom in our class, the day marks to be a mile stone in our growth story with the launch of exclusive TOTO Concept Studio. We will soon open up more floor area in the showroom and accommodate other luxury brands that Valueline has been retailing for around a decade now".

Valueline stands true to its name as it vouches to bring nothing but the best when it comes to choosing from international luxury sanitary ware brands. The product range at the store includes bathroom prime essentials like tiles, faucets and flushes, variations of showers, bathroom mirrors, bidets/water closets (WC), bathroom Lights and bathroom vanity essentials like handle, holders fittings, washbasin / sinks, bathtubs, Jacuzzis, saunas and storage cabinets. In order to provide customers with the real experience and the final look and feel of the product range, the store has various assembled units like bath & toilet cubicles and rest rooms with assembled product fittings.

For around a decade since its inception in 2002 Valueline has been looked upon by it's loyal and ever growing clientele as 'The Showroom' with 'look-no-further' attitude because it's here that the customers are pampered with the convenience of being able to get to know about the range, see the actual product, its demo and place order. Besides Hyderabad, Valueline has its flagship showrooms in Bangalore and Vizag.

About TOTO

Founded in the year 1917 at Kitakyushu Japan, TOTO has today developed into undisputed global leader in product innovation, precision engineering, high design, and sustainability in products that are designed to meet people's real world needs. It offer a complete line of commercial and decorative plumbing fixtures and fittings, faucets, accessories, shower and flush valves, as well as lavatories, toilets, Air Baths and urinals. Advanced innovations such as EcoPower® fittings and valves, and highly active participation in and support of the United States Green Build Council, have made TOTO a world leader in plumbing products that have helped to advance society and help protect its future at the same time. TOTO is Luxury in Balance.

About Valueline (www.valueline.in)

Valueline was conceptualized in the year 2002 when Mr. Narinder Anand, an MBA conceived the idea of redefining architectural design for bathrooms and living rooms. Valueline houses the world's best-known brands in sanitary ware and bath fittings under one roof. Within a decade Valueline has grown as one of the top provider in this industry with quality services of highest standards. Valueline has been successfully able to bring the best global brands to the ever growing and changing needs of sensitive Indian consumers.