Jay Rodriguez to Shoot latest Project in Asbury Park & Neptune, NJ

Online, October 30, 2009 (Newswire.com) - Contact: Sophie Lily Weinstein
Phone: (201) 563-8364
Email: [email protected]
FOR IMMEDIATE RELEASE
9 A.M. EDT, October 26, 2009
JAY RODRIGUEZ TO SHOOT LATEST PROJECT, CHANGE IN
ASBURY PARK & NEPTUNE, NJ
ASBURY PARK, NJ, OCTOBER 30, 2009:

Jay Rodriguez, awarding winning director, producer, and cinematographer and Itchy House Films founder, will shoot his latest project, "Change", in Asbury Park, October 31 and Neptune, NJ November 1, in conjunction with Gruntled Entertainment.

"Change", written by Sean Ryan and Jay Rodriguez is a dramatic short film about two inner city teens that battle the realities of poverty, drug addiction and the threat of perpetual violence while navigating the conflicting pull of their consciences.

"Certain aspects of this project reminded me of my youth", said producer Jeff Cucciniello, "it brought me back to other points in my own life. I was also very intrigued by the message that this film will send to the audience, which I feel is important for the younger generation."

"Change's" first stop on the film festival circuit will be at the BET Lens On Talent: Johnson & Johnson Filmmakers Challenge.

"My goal for this project is for the story to really resonate with the audience. I would love for the audience to leave with a little more hope than before they saw the film," said Jeff Wynn, executive producer and president & COO of Gruntled Entertainment. "It's a side story that is not typically seen. In most movies about young African-American males in this kind of life, most end up with the characters who either die or end up in jail."

More information about "Change", Itchy House Films, and Gruntled Entertainment can be found on the Itchy House Films webpage,www.itchyhousefilms.com.
Please contact Sophie Lily Weinstein for media inquiries at [email protected]
ABOUT JAY RODRIGUEZ
Jay Rodriguez Jr., director / producer / cinematographer is a self-taught filmmaker. Jay opened his production company Itchy House Films in 2005. That same year, Jay won Best Comedy Cinematographer for his work in "Brain Storm" at the annual Movie Making Madness Short Film Competition. The narrative comedy also won Audience Favorite and the Most Downloaded award. His diverse portfolio of work includes music videos, commercials, documentaries, short & feature films. In June of '09 Jay's work as Director of Photography on the short film, "Visiting" received top billing as an Official Selection at the Palm Springs International Film Festival in Palm Springs, CA. His current projects include, "Change" a short film for the BET Lens on Filmmaker: Johnson & Johnson Filmmaker's Challenge, "Upon a Star" a feature film, as well as his own cinematic masterpiece which is currently in the early stages of development.
ABOUT ITCHY HOUSE FILMS
Itchy House Films, based in the New York Tri-state area, is a full service production company committed to creating innovative projects that stretch across all genera's of film and media. Founded in 2005 by award winning director, producer & cinematographer, Jay Rodriguez, Itchy House specializes in music videos, commercials, and short & feature films.
ABOUT GRUNTLED ENTERTAINMENT
Gruntled Entertainment is a broad-based entertainment company with outlets on the web and in print (and soon to be television). Gruntled is currently working on a project to take its primary property, The Postcard Revolution © (http://www.thepostcardrevolution.com), and turn it into an animated series titled Eddie the Disgruntled Reindeer ©.