Jean Yip Group Is Singapore's Favorite Beauty Brand for 4th Year in a Row

Online, September 25, 2013 (Newswire.com) - Homegrown hair and beauty brand Jean Yip Group have clinched yet another Superbrands Award for the 4th year in a row. This is the company's 5th Superbrands Award; having first accord Superbrand status in 2002 and consecutively from 2010 to 2012. Cheryl Wee, daughter of Jean Yip and ambassador for the brand, received the award on the 26th of August at the Superbrands Tribute event held at Shangri-La Hotel Singapore.

Dawn Yip, Director of Marketing and operations stated that "Jean Yip has come a long way, since its inception into the beauty industry in 1982. We are pleased to be a favorite beauty brand among Singaporeans for a 4th year in a row. We believe that Jean Yip's success not only comes from achieving Superbrand status, but from our consumers and the entire team behind Jean Yip as well".

Superbrands Singapore commissions independent consumer research, conducted by The Nielsen Company to identify the strongest brands across more than 90 different product and service categories. An independent panel of marketing and branding experts together with senior business leaders then evaluates these companies in terms of its locality, longevity, reputation, innovation, market share and innovation.

In a separate survey done by The Nielsen Company, 83% of consumers are generally more aware of Superbrands and is the most recognizable brand award in Singapore. 80% of consumers also state that they are more likely to buy a product or service associated with the Superbrands logo.

About Jean Yip:
Jean Yip Salon Pte Ltd was founded by Ms. Jean Yip in 1982. Through her leadership, it has since expanded from a single outlet in Katong Plaza to more than 60 hairdressing, beauty and slimming outlets today. All the outlets are situated in prime locations all over Singapore. Jean Yip has also expanded regionally to Malaysia, Indonesia and China.

With a strong team of more than 800 creative hairstylists and professional beauty therapists, Jean Yip Group is now Singapore's leading hair and beauty group. Today, it provides a comprehensive range of hairdressing, beauty and slimming services.

Holding firm to the core values- Trust, Value and Friendliness, Jean Yip Group has embraced the trust from consumers and continues to strive relentlessly to deliver the best service to our customers. Jean Yip Group has also won numerous awards throughout the five years. However, the best award and motivation for Jean Yip Group is still our customers' satisfaction.