Jerry Hug of SITO Mobile to Present: How Location Based Advertising is Changing the Game

Cedar Knolls, NJ, October 25, 2016 (Newswire.com) - ​​Jerry Hug, CEO of SITO Mobile, will present: “How Location Based Advertising is Changing the Game” at Marketsmith’s upcoming forum “Technology is the New Creativity.”

Mobile is now keyed to effective marketing, especially with geo-targeting becoming a critical element to marketers and retailers.  SITO Mobile provides a mobile engagement platform that enables brands to increase awareness, loyalty and sales.

"One of the most interesting trends our symposium will explore, with Jerry's help, is the importance of aligning consumer behaviors and content consumption with location-based marketing programs."

Monica C. Smith, Marketsmith CEO & Founder

“One of the most interesting trends our symposium will explore, with Jerry’s help, is the importance of aligning consumer behaviors and content consumption with location-based marketing programs,” says Marketsmith CEO & Founder Monica C. Smith.

Gone are the days when marketers started with the medium (e.g., TV or digital) and built a consumer strategy from there. As people utilize new technology to consume content on-demand and on the go, intelligent marketers realized they need a deeper understanding of what their customers do throughout their day.

Hug brings an inspired vision along with extensive hands-on experience in the mobile and financial industries. 

SITO Mobile’s Marketing Platform provides advertisers access to more than 98% of U.S. mobile consumers via 200,000 of the world’s most popular apps to present consumers with digital display and video ads.  SITO Mobile’s owned-and-operated platform processes more than 4.5 trillion mobile data points monthly through its machine-learning algorithms, continuously improving SITO Mobile’s location-based audience targeting and real time delivery optimization – and delivering superior advertising results.

Marketsmith, one of the nation’s fastest growing integrated marketing services agencies, knows  location based advertising is critical to today’s CMO. On Thursday, October 27, starting at noon, Marketsmith is hosting “Technology Is The New Creativity” – a free, six-hour event hosted at the firm’s Cedar Knolls headquarters, featuring some of the leading technology thinkers in the marketing field.

Presentations (which will be live streamed) include:

Nick Buzzell, CEO and Executive Producer, NBTV

“Doing it right:  Creating customized video content to connect with customers”

Andrew Wilmott, SVP & General Manager/Service Delivery, Synchronoss

“Smart Homes.  Smart Cars.  What’s the next tech innovation?”

John Lucich, President, eForensix

​“Could Russia be hacking your data?  What everyone needs to know about cyber-security.”

Donald (Donnie) Williams, Chief Digital Officer, Horizon

“Real solutions to the top digital challenges for CMOs”

Carina Pologruto, EVP and General Manager, i.Predictus

“Answering the questions you have about demystifying marketing data”

Located at Marketsmith’s headquarters at 2 Wing Drive in Cedar Knolls, the event will run from noon to 6 p.m., with a buffet-style lunch, servers and beverages to kick things off. 

Seating is limited for this exclusive event.  For press credentials, contact Ann Willets at (908) 433-7821 or [email protected] by October 21, 2016.

About SITO Mobile Ltd.

SITO Mobile provides a mobile engagement platform that enables brands to increase awareness, loyalty, and ultimately sales. For more information, visit www.sitomobile.com.

About Marketsmith Inc.

Marketsmith Inc. is a marketing technology and creative agency with two patents and two patents pending. We are the fastest growing woman-owned agency in the United States and we are WBE certified. With a staff of analysts, researchers, and innovators; a culture that values transparency, raises talent, and thrives in collaboration; and patented algorithms that analyze data, optimize brand communication, and deliver greater ROI across all channels, Marketsmith does great work to do good things.  For more information, please visit: www.marketsmithinc.com.

Source: Marketsmith