Jockey Invades India -JockeyIndia

Online, August 30, 2012 (Newswire.com) - Page Industries Ltd, the exclusive licensee of Jockey International Inc. (USA) recently made known to its customers that the total distribution has now reached 23,000 retail outlets covering 1,200 cities in India. As of end of July 2012, Jockey exclusive outlets all over India are now 76 and counting.

In an earlier statement, Page Industries Ltd publicly shared its increase in sales by 39%. The growth was primarily due to its increased number of outlets, and the public were very supportive of the brand; Mr. Sunder Ashok Genomal the Managing Director of Page Industries shared.

The company is positive that Jockey India will maintain strong in the market. With the company's upcoming promotion set for 2012-2013; the advertisement is geared towards stirring great human emotions from the consumers. With their strong storyboard, Page Industries Ltd expects more conversions.

Jockey India started its operation in 1995 when the market was just starting out to embrace globalization of products and services. The company focused on the manufacturing, distribution and marketing of Jockey products. After 17 years, the company grew its workforce totaling to 13,000 and ten more plants spread across Bangalore.

In between those years, Page Industries Ltd earned awards. In 2005, after 10 years of being in the market, the company earned the "best licensee of the year" honored by Jockey International. The company was then awarded the same achievement in 2009. After a year, in 2010 the company earned the "International Licensee of the Decade." The award was based on the overall standards set forth by Jockey International Inc (USA).

And just this year 2012, the company was again bequeathed with "Outstanding Advancement of the Jockey Global Retailer Image" over 120 countries where the brand Jockey is available.
As Jockey India continues to establish good working relationships within its internal and external customers, their business continues to grow as well. The brand Jockey is no longer foreign to its local customers because of its level-headed appeal. And this is what Page Industries Ltd is trying to project the brand.
From Jockey Men, the brand has expanded to cater for women and kids as well. Today, customers can now purchase inners for both men and women, including kids affordably. Essentially, the target of Jockey India is to grow to every household and to become part of their everyday lives.

Meanwhile, as Page Industries Ltd is continuously made the brand popular to millions of Indians, the company is doing a vertical expansion, this time it has included Speedo- another sports brand. The company now manufacturers, distribute and market Speedo all over India. Today, the company was able to distribute it to 410 stores in 12 cities and two Speedo exclusive stores in Delhi and Bangalore.

With the company's expertise in manufacturing, distribution and marketing, Speedo will also grow to every athlete in town as well as in the neighboring areas. For more information of Jockey India, customers can click on their website at www.jockeyindia.com and see the latest offerings, and the company has to offer.