Joint Effort of Plastics Industry and Universityfor the Future Creation at CHINAPLAS 2012

Online, January 3, 2012 (Newswire.com) - According to industry report, plastics is much lighter than steel and other vehicle materials and its ability to absorb energy is good to offer buffering effect during collision. Such feature turns plastics to be a crucial automotive parts and an ideal substitution of steel. Undoubtedly, industrial plastics can fit well into the advance development of the automotive industry, to pursue with the emphasis of energy saving, environmental friendliness and enhance safety. It is obvious that the plastics usage in the making of automotive is under rapid growth and such trend is expected to continue in the coming years.

The use of plastics in the automotive industry in developed countries accounted for 7% of total consumption and is expected to reach 10-11% soon. Based on this upward trend, it is believed that the ideal scenario of producing the 100% plastics-made automobile will turn into reality in near future.

The organizer of CHINAPLAS, Adsale Exhibition Services Ltd, strives to contribute to the plastics and rubber industries, to ride on its effective communication platform to promote sustainable properties of plastics and rubber in different applications, and to cultivate, develop and promote the forward-looking "Green" concept. Through the collaboration between students of University, experts from the automotive and the plastics/rubber industries, a concurrent event named "Future Zone" will be held during show period. The concurrent event is composed of two parts, the first part named "Nurturing Our Future" program combines plastics/rubber applications, technology and innovation that leads to a brand new design of a "Future Car". The second part is called "Premium Design Gallery" which will showcase a series of new, unique design of various plastic-made end products.

Ms Ada Leung, Assistant General Manager of Adsale stated that this program is to promote cooperation between the commercial and academic field in terms of three aspects: Application, Technology, Innovation +Theory. It is exciting to see the project being kicked off and it is full of expectation to wait for the outcome of the combination of the industry's strengths in plastics/rubber applications, the innovative spirit and creativity of students. A bonus credit if it arouses public attention on the importance of eco-friendly concept in our future living.

This activity has received widespread recognition and support. Supporting partners and co-organizing units include East China University of Science and Technology, Shanghai Society of Plastics Industry, ASSOCOMAPLAST - Italian Plastics & Rubber Processing Machinery and Moulds Manufacturers' Association, Shanghai Automotive Trade Association. In addition, the organizer has invited Mr. Shuwen Liu, Senior Engineer of Shanghai GM/Pan Asia Technical Automotive Center Co., Ltd as the consultant of the event. What's more, the organizer is glad to announce that Demag Plastics Group will be the Platinum Sponsor of this event.

The organizer indicated that the whole design, selection and production process of the "Future Car" will last for five months. Up to now, there are 15 groups of students submitting application for this competition. The winning entry will be selected by a judging panel comprising experts in the plastics and automotive industry, the representatives of university and the organizer. The major selection criteria stresses on the degree of eco-friendliness, the extent on improving our future living with high level of creativity. The winning entry will be made as a model for display at the "Future Zone" at the fairground of CHINAPLAS 2012.

"Premium Design Gallery" will showcase the stunning local and overseas new products at CHINAPLAS 2012 onsite. Owing to the importance of product design and the significance of design that directs the early stage of the whole production process, exhibitors will invite their clients to display products which are brand new to the market, with major parts made of plastics/rubber that are environmental friendly and can better the quality of our living. The display items have to fall into categories of future transportation vehicle, appliances, architecture and packaging, with written description putting next to the product to elaborate its special features and outstanding application concept to the visitors. The organizer is now actively promoting the event and the recruitment of entries is underway, the creative products will be uploaded to CHINAPLAS official website in February 2012.

CHINAPLAS 2012 will be held during Apr 18 - 21, 2012 at Shanghai New International Expo Centre, PR China. Staging its 26th edition, CHINAPLAS 2012 will reach an exhibition area of 200,000 sqm and occupy all 17 exhibition halls and with halls extending to the Central Square. More than 2,600 exhibitors from 35 countries and regions and over 100,000 visitors from 140 countries will get together in this vast professional plastics and rubber event.

Online pre-registration is available now at www.ChinaplasOnline.com . Visitors who successfully complete online registration on or before Feb 15, 2012 will get their visitor badges in advance to enjoy free admission and free coupon to redeem the exhibition catalogue (worth RMB100). In addition, by using the online function of myChinaplas, pre-registered visitors can search exhibitor's profile, plan visiting route, personalize their own visitor guides and join the online business matching service.

For more enquires about exhibiting or visiting, please visit www.ChinaplasOnline.com .

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Ms. Lillian Tse
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Official Website : www.ChinaplasOnline.com

About CHINAPLAS 2012
CHINAPLAS 2012 is organized by Adsale Exhibition Services Ltd., and co-organized by the China National Light Industry Council - China Plastics Processing Industry Association, China Plastics Machinery Industry Association, Messe Duesseldorf China Ltd., Shanghai Society of Plastics Industry and Beijing Yazhan Exhibition Services Ltd. The event is also supported by various plastics and rubber associations in China and abroad.

First introduced in 1983, CHINAPLAS is China's only plastics and rubber trade show approved by UFI (The Global Association of the Exhibition Industry). CHINAPLAS has been exclusively sponsored by the Europe's Association for Plastics and Rubber Machinery Manufacturers (EUROMAP) in China for the 23rd time. CHINAPLAS is currently Asia's No.1 and the world's No.2 plastics and rubber trade