jProductivity Releases Protection! v. 4.5, Introduces Protection! Connect™

Online, November 3, 2009 (Newswire.com) - jProductivity today announced the v.4.5 release of their flagship product, Protection!. Along with enhancements in all of the major functionality, the new release includes the newest member of the Protection! Licensing Toolkit family - Protection! Connect™. The new Protection! Connect software provides a turnkey integration solution between Protection! Enterprise and industry leading CRM applications.

As part of the Protection! Licensing Toolkit suite, a leading multi-platform protection and licensing software solution, jProductivity has been offering their customers Protection! Enterprise, a complete turnkey solution designed to bring real value to software publishers by providing full automation of licensing processes. However, Protection! Enterprise did not support tight integration between outbound prospecting efforts and lead tracking, customer contact information, and sales data to support up-selling and cross-selling opportunities.

With Protection! Connect™, software publishers can integrate their current Protection! Enterprise solution with the industry leading Customer Relationship Management (CRM) applications and leverage CRM's powerful capabilities of customer management and analytical tools to identify new leads, expand intelligence on existing customers, qualify prospects and create targeted marketing and sales campaigns.

"We really wanted to focus on providing our Protection! Enterprise customers with the benefits of establishing and maintaining deep, ongoing relationships with their customer base," said Gregory Ledenev, CTO of jProductivity. "It's one thing to make a quick sale, but the longevity of our customers business depends on building those tight relationships that grow the business as our customers find they need additional services. Integration with CRM applications thru Protection! Connect allows software publishers to really know their customers' needs and respond accordingly."

About Protection! Licensing Toolkit

Protection! Licensing Toolkit empowers software developers to implement robust licensing features into their applications, while providing a friendly and non-invasive environment to their end-users.

For more detailed information about features, upgrade policies and pricing please visit: http://www.jproductivity.com/

Trial versions of the entire Protection! Licensing Toolkit family are available for download from the company's web site.

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