Junari Announce Apple iPhone Developer Program Membership

Online, June 10, 2010 (Newswire.com) - Adding to an already extensive portfolio of development skills, Junari are pleased to confirm that they have been accepted for membership of the Apple iPhone Developer Program entitling then to produce applications for the hugely popular smartphone. In addition to construction of an iPhone App to interface with the acclaimed junariCRM customer relationship management system, Junari are also working in partnership with another local company to develop a revolutionary augmented reality program.

Said Steve Austin, Managing Director of Junari, "Use of the mobile internet has rocketed in recent years but the user experience has always been poor and time consuming. With analysts predicting that mobile web use will overtake the desktop in the next five years, anything that can be done to improve usability for our clients will prove beneficial. When you consider that despite the frustrations $1.6 billion was spent over the mobile web by phone users, it makes sense that businesses need to look at targeting this market. Our newly acquired iPhone Developer status can help us help local businesses join the mobile internet revolution."

iPhone apps cover a broad spectrum of functions from entertainment and games to fully fledged business-oriented packages involving mobile-optimised shopfronts and interfaces to mission-critical systems. According to comScore research, smartphone ownership rates are growing at 70% per year and there is an existing market penetration of 23% equating to 11 million users. As a result businesses are increasingly targeting smartphone users through apps, value added services and mobile advertising.

Despite there being over 185,000 iPhone applications for download from Apple, very few professional app developers are based in the East Anglia region of the UK. In addition to creating their own junariCRM app, and their new partnerships, Junari offer bespoke app development services to businesses in Essex, Suffolk and nationally.