Keeping It Local™ to Launch Bank & Credit Union's Card-linked Offers with Its Local-based Platform "Keeping It Local™" Rewards

Online, August 13, 2013 (Newswire.com) - Keeping It Local's Reward Platform works with existing debit or credit cardholders to create an innovative local merchant-focused loyalty solution. This solution will accelerate local growth of mobile and digital card-linked offers, while delivering added value to participating merchants by driving traffic and profitable sales that differentiates with experiences for their customers through more targeted, measurable solutions.

"Our merchants rely on Keeping It Local™ for innovative marketing solutions to grow their businesses. As technology drives the evolution of the payments industry, we've analyzed how larger banks such as Bank of America & Chase have evolved into Card Linked Offers," said Derek Higgins, Chief Technology Officer at Keeping It Local, LLC. "We bring this insight to community banks and credit unions that will gain a powerful new capability for cardholder retention and bring their Checking Debit card to "top-of-wallet". For local merchants our transactional marketing solutions will driving sales, as well as access to unmatched data, targeting and insight-driven tools."

Federal Credit Union's and Community Banks will offer members access to Keeping It Local™ Rewards, a card-linked offers capability platform, currently available in Southern California, that allows local merchants to target new customers and increase loyalty with instantly redeemable offers tailored to customers' shopping behaviors.

"We are thrilled to work with Community Banks and Credit Unions, as we both share an understanding of the current need for supporting local merchants and shoppers," said Oscar Bazan, CEO Keeping It Local. "Consumers want relevant offers that are easy to redeem and fit their lifestyle, while local merchants need solutions that will help them meet this demand in a profitable and measurable way."

About Keeping It Local™â€¨ Founded in 2010, Keeping It Local has developed proprietary multi-platform applications to become a leader in card-linked offers and transaction-enabled marketing.
Keeping It Local secures privacy-controlled data through cardholder transactions with a financial institution partner. We then leverage proprietary analytics to provide targeted marketing platforms directly to existing cardholders of our partner banks.

Through our relationships with Chamber of Commerce's and Visitors Bureaus, we have over 1,000 brick-and-mortar merchant partners and growing. Keeping It Local is able to provide the right offer, through the right media channels, to the right cardholder, for our financial institutions. The company is co-headquartered in San Francisco and Los Angeles.

For more information, visit http://www.KeepingItLocal.com

About Keeping It Local™ platform 
establishes a better standard for local advertising, offering an effective, profitable and measureable way for local merchants to attract and retain the right customers.
Local merchants can easily extend targeted offers to local customers without installing additional point-of-sale (POS) systems, slowing service with printed vouchers or coupons or training staff. The instantly redeemable offers are automatically available to consumers on their credit cards, debit cards or mobile devices, and the savings are immediately credited back to the customers' account. Merchants can monitor the campaign in real-time and only pay when an offer is redeemed. Through Keeping It Local, merchants also have access to local market data and targeted analytics around current and prospective customers that is rarely provided by other local marketing offerings.

For Keeping It Local™ 
Public Relations 
(310) 545-8355
 [email protected]