Key Note Report: UK Direct Marketing Sector Continues to Grow Strongly, Boosted by Demand for Digital Advertising

Teddington, United Kingdom, July 31, 2015 (Newswire.com) - According to Direct Marketing, a new Market Update from market intelligence provider Key Note, the UK direct marketing sector is enjoying a period of strong and sustained growth at the moment, with the overall value of the market estimated to have increased by a further 6% in 2014. 

Direct marketing covers a wide range of marketing channels, including display advertising in newspapers and magazines, direct mail and door drops, e-mail marketing, digital search advertising, telemarketing, mobile marketing and social media campaigns, among others. To communicate directly with the customer, direct marketing uses many forms of advertising channels and, as might be expected, the growth rates reported by these various channels vary widely. A common feature of many of these marketing avenues, however, is the growing popularity of digital advertising, which continues to rise and could account for more than half of all advertising expenditure in 2015. The rise in the popularity of digital advertising is mainly attributed to the appeal of mobile, social media and video advertising, all of which are expected to generate strong advertising growth for some years to come. The level of digital penetration in the advertising market in the UK is also among the highest in the world and is creating new opportunities for the direct marketing industry

Conversely, other forms of direct marketing appear to be on a downward spiral measured in terms of advertising expenditure spent on them. Included here are print newsbrands and print magazines, both of which have recorded falling revenues for some years now, including in 2014.

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Press enquiries: Adam Pembrey at Key Note at [email protected] or 0845 504 0452. Press/review copies of the report are available on request.

Notes to editors:
Key Note’s 2015 Market Update, Direct Marketing, analyses the market for direct marketing in the UK.

Key Note Ltd has been providing commercially relevant market information to libraries, academia and businesses since 1978. With over 1,000 titles available across 22 market sectors, and new or updated titles published every month, Key Note is one of the UK’s most prolific and respected business information providers. Within the range, some reports are written in response to particular market conditions, whereas other reports will be produced regularly year on year.

Key Note’s 2015 Market Update, Direct Marketing, is available to purchase from Key Note on 0845-504 0452, by e-mail at [email protected] or at www.keynote.co.uk, priced £575.