Kidd Kraddick in the Morning Team Creates a Twitter Star

Online, April 7, 2010 (Newswire.com) - DALLAS, Apr. 7, 2010 - In an unprecedented move, the team from the top Arbitron-rated, nationally syndicated radio show, Kidd Kraddick in the Morning, chose Don Armstrong (@FinishYourRace) as its lone Twitter followee for one week, Apr. 7-13, 2010.

This is in response to Conan O'Brien following one Fowlerville woman, who now has more than 28,000 followers. The Kidd Kraddick team chose Fort Worth resident and cancer survivor, Don Armstrong who is celebrating his fifth year in remission from Acute Myeloid Leukemia (AML). Don recently launched the Finish Your Race campaign where he will travel the world to run 10 marathons and raise $500,000 to benefit The Leukemia & Lymphoma Society.

On his show Wednesday morning, Kraddick said he received an onslaught of e-mails explaining why he should follow certain individuals. "We've been looking long and hard for something with meaning," said Kraddick. They found meaning through the Finish Your Race cause and Don Armstrong's story.

Armstrong was also a guest on the show Wednesday morning, discussing the Finish Your Race campaign and its mission to raise public awareness of and help find a cure for blood cancers.

"I am honored by the support of the Kidd Kraddick team for my Finish Your Race cause," said Armstrong. "This greatly helps my cause by raising awareness for blood cancers and money for The Leukemia & Lymphoma Society. I am blessed by the outpouring of kind people who want to help me finish my race."

The combined members on the show have approximately 100,000 Twitter followers - Kraddick with the most at nearly 46,000. Before the interview, approximately 150 people were following Armstrong. In three hours after the on air interview, Armstrong reached more than 900. The Kraddick team has set a goal for @FinishYourRace to reach 25,000 followers in one week.

To show your support for Don Armstrong and the Finish Your Race campaign, please visit http://finishyourrace.com or follow him on Twitter @FinishYourRace.

About Finish Your Race
In a year of thanks and celebration, one man - Don Armstrong, a courageous leukemia survivor - celebrates his fifth year in remission by running 10 marathons and raising $500,000 to benefit the Leukemia and Lymphoma Society with a mission to help find a cure for blood cancers. Armstrong is running not only to celebrate his survival and raise money for the cause, but also runs for those who cannot finish their race. Armstrong will be running as a member of Team In Training in these cities: Ft. Worth, TX; Atlanta, GA; Paris, France; Columbus, OH; San Diego, CA; Seattle, WA; Chicago, IL; San Francisco, CA; New York, NY and Dallas, TX. For more information, visit www.finishyourrace.com.

About The Leukemia and Lymphoma Society
The Leukemia & Lymphoma Society ® (LLS) is the world's largest voluntary health agency dedicated to blood cancer. The LLS mission: Cure leukemia, lymphoma, Hodgkin's disease and myeloma, and improve the quality of life of patients and their families. LLS funds lifesaving blood cancer research around the world and provides free information and support services. To learn more, visit www.LLS.org or contact the Information Resource Center at (800) 955-4572, Monday through Friday, 9 a.m. to 6 p.m. ET.

About Team in Training
Team In Training (TNT), The Leukemia & Lymphoma Society's (LLS) groundbreaking charity sports training program, has reached a remarkable milestone of raising $1 billon to support blood cancer research and patient services. Since 1988, when the first team of TNT marathoners was formed, the program has helped 420,000 people-more than 40,000 participants annually-achieve their dream. For more information, visit www.teamintraining.org.

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