Kirk Marketing Fires Up Web to Print

Online, October 4, 2010 (Newswire.com) - Kirk Marketing can now create branded online e-commerce experiences for clients using a new set of software tools.

Commonly called "Web to Print" or, more generically, "Web to Order", these new tools enable Kirk to build simple, automated online storefronts. Web to Print is ideal for clients that have a network of dealers, customers, or franchises but don't want the expense and burden of managing the inventory and order processing internally.

As Kirk Marketing President Gordon Taschuk explains, Web to Print "is a logical extension of Kirk's direct marketing and fulfillment services and provides an excellent tool for clients to manage and control their marketing collateral, while giving freedom and flexibility to the users. Costs are reduced through On Demand Printing and decentralizing ordering."

Typically, Web to Print is used for fulfilling online orders and digital collateral management of items such as:

company brochures
branded promotional material
business cards
training materials
direct marketing campaigns / loyalty campaigns

Web to Print can be accessed anywhere, anytime. Moreover, by allowing for last minute changes using a quick and simple proofing process, and achieving brand consistency through customizable templates Web to Print makes capitalizing on a businesses online presence simple and cost effective.