La Cerveceria Selects WORKHOUSE As A.O.R

Online, September 23, 2011 (Newswire.com) - WORKHOUSE (workhousepr.com) one of the country's leading public relations and integrated creative agencies, today announced that it has been selected by Bowery-based, Peruvian-inspired restaurant La Cerveceria as A.O.R. Workhouse will develop an integrated promotional campaign that synchronizes communication efforts and will execute a comprehensive public relations plan for domestic publicity and special events. The assignment is effective immediately. Interested media who wish to arrange a tasting please contact Workhouse, CEO Adam Nelson directly via email [email protected] or by telephone +1. 646. 205. 2540

LA CERVECERIA
Opening October, La Cerveceria, the hot new Peruvian pursuit from Kyle Saliba and Raymond Azzi (creator of Winebar) unveils at 65 2nd Avenue between 3rd and 4th Streets in New York City. With a concentration on American craft beers from the realms of international, small and landmark producers, La Cerveceria introduces South American tapas with sharp Peruvian influences to the bustling Bowery.

Pacific seafood, a fiendish enthusiasm for chiles and a confluence of Latino, Native American and even Japanese influences make for remarkable virtuosity. La Cerverceria celebrates a host of lime-influenced, cilantro-specked dishes. Crafted from the freshest ingredients available including organic and locally harvested finds, the restaurant builds upon the complex, classic flavors of Latin American, including slices of raw fish dressed in flavorful sauces, to subtle cerviches traditionally found south of the equator. With spice that has top toques raving, it goes down well with La Cerveceria's standout list of New World suds. The Bowery-area location has been designed with mod-minimalist using natural woods, red-hued accents, marble bars, and a bright open kitchen. Marinated meats, seafood spice and hot habaneros have become today's foodie folk hero's. As the WSJ reports, Peruvian cuisine, the result of a nearly 500-year melting pot of Spanish, African, Japanese and Chinese immigration and native Quechua culture, is on the lips of top chefs worldwide. Make room Spain and Korea, Peru is having its moment in the gastronomic sun.