La Fresh 'Eco-Beauty' Line of Beauty Wipes Hit Store Shelves

Online, January 10, 2011 (Newswire.com) - La Fresh Group (www.lafreshgroup.com), the pioneer in convenient, on-the-go personal care wipes, announced the debut on store shelves of its new
La Fresh® Eco-Beauty™ line, a ground-breaking collection of biodegradable pre-moistened wipes combining highly natural formulas with exceptional performance.

The new line represents the next wave of innovation for La Fresh Group. The company's first line of products, La Fresh Travel Wipes, catered specifically to high-end jet setters wishing to travel as light as possible while on the go.

"With the introduction of the Eco-Beauty wipes line, La Fresh is directly fulfilling the groundswell of demand for natural beauty products that deliver performance, convenience and affordability," said Jennifer Norman, Vice President of Marketing for La Fresh Group, "These wipes are 100 percent biodegradable, and the formulas are designed without parabens, sulfates, glycols, dyes, PEGs, artificial fragrances or animal byproducts. They care for the health and beauty of the skin as much as they care for the environment."

Fundamental to the La Fresh Eco-Beauty line philosophy is that BLUE is the new GREEN. "About a billion people on earth - one in eight of us - don't have access to clean drinking water," said Eve Yen, President of La Fresh Group. "Using pre-moistened wipes instead of conventional face washing or hand rinsing literally helps prevent vital fresh water from pouring down the drain. Every little bit of daily conservation adds up to help save lives, energy and the ecology in the long run."

La Fresh Eco-Beauty products will be available in full-size pouches for daily use as well as single packets for trial, tote and travel. A direct response TV and web campaign, hotel sampling, and Tell-A-Friend social media program are just a few elements of the launch plan.

The La Fresh Eco-Beauty line includes:

• Waterproof Makeup Remover
Instantly dissolves even the most resistant eye and lip makeup and leaves no heavy residue. No pulling or tugging to cause irritation. Free of parabens, sulfates, alcohol, petrochemicals, glycols, dyes, PEGs, artificial fragrances and animal byproducts. 100 percent biodegradable wipe material. Available in a 24-count pouch and single packets.

• Oil-Free Face Cleanser, Naturally Scented or Fragrance-Free
Gently cleanses, detoxifies, refreshes and purifies. Effectively removes makeup. For all skin types. Formulated with a luscious blend of aloe, cucumber, papaya, pineapple, marshmallow, jojoba, vitamin C & vitamin E. Free of oil, parabens, sulfates, alcohol, petrochemicals, glycols, dyes, PEGs, artificial fragrances and animal byproducts. 100 percent biodegradable wipe material. Available in fresh yuzu citrus scent or fragrance-free versions. Available in a 30-count pouch and single packets.

• Instant Body Soother
A luscious 100 percent natural blend of six oils instantly soothes away stress and fatigue. Massage onto temples, shoulders, neck, legs or anywhere you feel fatigued or tense. Feels silky-sheer, not heavy or greasy. Free of parabens, sulfates, alcohol, petrochemicals, glycols, dyes, PEGs, artificial fragrances & animal byproducts. Refreshing peppermint scent. 100 percent biodegradable wipe material. Available in a 24-count pouch and single packets.

• Healthy Hand Sanitizer
Wipes out 99.9 percent of germs with an alcohol-free, triclosan-free formula. Refreshes and moisturizes skin and nails with aloe, glycerin and vitamin E. Free of oil, parabens, sulfates, petrochemicals, glycols, dyes, PEGs, artificial fragrances and animal byproducts. Fresh Satsuma citrus scent. 100 percent biodegradable wipe material. Available in a 30-count pouch and single packets.

• Acetone-Free Nail Polish Remover
One pad cleans and conditions all 10 nails with an unbelievably fresh Tuscan blood orange scent. Formulated with a nourishing blend of vitamin E, aloe, glycerin, rosemary and horsetail extracts. Free of acetone, acetate, parabens, glycols, dyes, PEGs, artificial fragrances and animal byproducts. 100 percent biodegradable pad material. Available in single packets.