Lady M New York Announces Breast Cancer Awareness Month Campaign

NEW YORK and LOS ANGELES, October 2, 2019 (Newswire.com) - Breast Cancer Awareness is a cause Lady M New York holds near and dear. Lady M has been a strong supporter of breast cancer research and is raising even more awareness and involvement for 2019. 

For the month of October, Lady M will bring back the beloved Pink Éclairs ($6 each). One-hundred percent of proceeds from Pink Éclair sales go directly to The American Cancer Society's Making Strides Against Breast Cancer Walk. Lady M has raised nearly $25,000 from Pink Éclair sales in the past two years and aims to raise even more this October. Pink Éclairs are handmade by Lady M pastry chefs, featuring golden choux pastry, strawberry custard cream, and baby pink chocolate glaze. Pink Éclairs are available exclusively at Lady M's New York, California, and Boston boutiques for October. Boutiques will be outfitted with pink flowers and Lady M employees will wear pink pins. Lady M aims to bring breast cancer awareness to all boutique guests. 

On Oct. 20, 2019, Lady M partners with American Cancer Society for the Making Strides of Central Park walk. Check-in for the walk begins at 7:30 a.m. at West 66th Street and Central Park West (Tavern on the Green). The walk is a leisurely four miles, and participants are encouraged to sign up for the Lady M New York team. There is no cost to participate, though donations to Making Strides are welcome. Lady M will also host a tent at the Survivor Village to serve bite-size Mille Crepes cakes. Support an important cause and enjoy cake!

How can Lady M fans participate? Visit Lady M's Pink for A Cause page to learn more and 1) Purchase Pink Éclairs (available at all Lady M U.S. boutiques from Oct. 1-31, 2019). 2) Join our Lady M New York team for the Making Strides of Central Park Walk on Oct. 20, 2019. 3) Donate directly online. 

About Lady M New York:
Lady M New York is an NYC cake brand with 40 boutiques worldwide. Created in 2001 and helmed by CEO Ken Romaniszyn, Lady M is known as the original creator of Mille Crepes. Lady M marries classic French techniques with Japanese sensibilities to develop creations that are a touch sweet and perfect for all occasions. Indulge in a world of cakes and confections at ​www.ladym.com

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Kaiyi Chu | Head of Growth
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Source: Lady M New York