Latest Food Innovation Strategies at the 10th Annual World Food Technology & Innovation Summit

Online, February 3, 2012 (Newswire.com) - Only 3 Weeks Before the 10th Annual World Food Technology & Innovation Summit 2012 is Taking Place!

This year's World Food Technology & Innovation Summit will take place on the 29th February - 1st March 2012 at the City West Hotel, Dublin, Ireland. There are a limited number of delegate places left. You can secure your place on our website www.foodinnovate.com/or call us on +44(0)20 7202 7690.

The 10th Annual Food Innovation Forum gathers the world leaders in food research and development, food innovation, and new food product development to debate, and shape the future of the food industry. This programme highlights the most effective strategies, tools and techniques to maximise food research and development to improve competitiveness and profitability in new market conditions.

The programme will feature key topics such as:

•Optimising the food innovation process
•New food research and development strategies
•Successfully communicating with evolving ethical consumer mindsets
•Taking long term vs short term approaches to sustainability
•Harnessing the power of social media to create new consumer interaction and food innovation strategies
•Preparing the food innovation pipeline for 3 possible future economic scenarios
•Strengthening the brand against private label competition
•Capitalising on the growth in premium and luxury food sales
•Incorporating new disruptive technologies into the food innovation strategy

The World Food Technology & Innovation structure is designed to help you:

•Learn how to target increasingly sophisticated post recession consumers
•Understand the new perception of value
•Communicate true expressions of honesty to fully connect with consumers
•Create food simplicity and communicate the inherent benefits
•Understand the latest health trends and how they will impact food innovation
•Strengthen your brand against the private label invasion
•Develop a successful social media marketing campaigns
•Ensure you become a first in class brand and leave the rest behind

Speakers include:

•Todd Eden, Head of Technical Innovation, Britvic Soft Drinks Ltd
•Roger Leech, Open Innovation Portfolio & Scouting Director, Unilever
•Edward Burgers, R&D Director SLIF, Sara Lee
•Ian Noble, Senior R&D Director - Breakthrough Food Innovation Europe, PepsiCo
•Helen Munday, Director Scientific and Regulatory Affairs, Coca-Cola North West Europe and Nordics
•Richard Ebenbeck, Director - Consumer and Market Insights, Wrigley

The WTG event structure composes of presentations with current themes, panel discussions and workshops. In addition pre-arranged one-to-one meetings enable close networking possibilities. Delegates and Sponsors will meet only those who express mutual interest in a personal meeting to maximise possible business connections at the event.

Event Facts and Figures:

-10th Annual World Food Technology and Innovation Summit is a 2 day conference
-The dates have been set for 29th February - 1st March 2012
-The 10th Annual World Food Technology and Innovation Summit is taking place in Dublin, Ireland offering delegates the rare opportunity to meet with other attendees, arrange one-to-one meetings with leading speakers Unilever, PepsiCo, Wrigley and Coca-Cola
-Around a 200 end users are to be expected
-Visit www.foodinnovate.com/ or call +44 (0) 2072027690 for further information

About World Trade Group

World Trade Group (WTG) is a leading global integrated media company. Operating within the sectors of energy, pharmaceutical, food and beverage, manufacturing and supply chain and HR, we organise and run some of the leading annual business events, bringing together senior executives from world class organisations for a unique blend of knowledge sharing, networking and deal making through our:

•Live events - combining carefully researched conference programmes with facilitated networking sessions to provide delegates with cutting edge information and innovative solutions
•Webinars - real time broadcasts, where participants can receive topical information, pose questions and learn from the presenters' success stories
•Online events On-Demand - with easy to navigate, password protected web based interfaces, allowing post event access to summit presentations
•Online communities - powerful, rapidly growing online networking resources for manufacturing and HR professionals

WTG is a passionate, client focused business with a proven track record of delivering exactly the right combination of personalised networking, information gathering and focused meetings - giving you real, measurable return from your investment with us.

WTG - helping the world do business since 1997.
For more information on WTG's range of events and services, visit our website at: www.wtginternational.com/