Launch Of Jovana Collections Fine Jewelry Online Business Is A Huge Success

Online, February 10, 2011 (Newswire.com) - Jovana, Inc. just launched their ecommerce website www.JovanaCollections.com with great success. The company opened their website last week with great anticipation. "We wanted to launch the website before Valentine's Day and guess what? It was the right thing to do. Our business has exploded beyond our estimated forecast," said Lynn Surber, CEO.

Jovana jewelry offers superior quality in the European Charm and fine jewelry market at affordable prices. One of the unique differences you'll find in Jovana is that they have strong affiliations with select manufacturers allowing them to control the craftsmanship and the cost of each piece, from wax design to final inspection. As direct retailer, Jovana doesn't have the cost of traditional brick and mortar stores which allows them to bring factory direct pricing to their customers.

"Our phones have been ringing off the hook and it looks like we'll have to be hiring about ten more staff to just handle questions," says Ms. Surber. With a tough job market, Jovana is what the local economy needs in Reno. "We expected a good launch, but this is totally unexpected. At this growth rate we'll have to hire a 25 more employees within the next few months," stated Lynn Surber.

Jovana is taking advantage of the mobile application platforms that have become so prolific with the release of the Apple iPad and iPhones. "Expanding into multiple electronic platforms was a strategic decision," stated Lynn Surber, "We noticed that there were very few quality European charm and charm bracelet retailers in this space. The electronic platforms, including Droid applications and the new Tablet coming out, will allow us to offer our products to a much wider demographics."