Launch Of New Small Business Marketing E-Book, Marketing For Cold Cash

Online, December 29, 2009 (Newswire.com) - Cash is the lifeblood of any business. Marketing is an excellent tool to generate that cash! Cash, not profits just on paper.. This e-book explains the relationship between marketing and cashflow. It outlines marketing strategies to increase cash for cash-strapped small businesses. This e-book is intended for small business owners, business students or aspiring entrepreneurs. The materials are concise and easy to understand.

"I decided to write this e-book," stated V.G. Prakaash, "because I have seen lots of small business owners giving out credit blindly and not using effective marketing to generate cash. A sale is made only when payment is received. Many small businesses lack the skills of using marketing for prompt payment, which result in cash woes. Marketing can definitely increase sales and help to garner immediate payment. As a small business owner myself, I'm able to also empathize with the difficulties of small businesses. I've included my personal experiences and shared my perspective as a small business owner through this e-book. I sincerely hope this e-book serves as a useful guide and substantially benefits small businesses."

"Marketing For Cold Cash" discusses the following:

* Relationship between marketing and cashflow
* Importance of marketing for small businesses
* Importance of determining your target market
* Various low-cost yet effective marketing strategies to generate cash

"I have faith," stated V.G. Prakaash, "that this e-book will encourage small business owners to be more innovative in their marketing. Ultimately, marketing is the key for small business survival.'

V.G. Prakaash can be contacted via his website www.vikaat.com.sg . This e-book can be downloaded at www.lulu.com/vikaat. The e-book's blog serves as a tool for enhanced learning and participation in this topic. The blog can be found at www.marketingforcoldcash.com .
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V.G. Prakaash is the writer/director of Vikaat Private Limited, a digital publishing and trading firm. He self-publishes his e-books. He started his business by trading medical products and chemicals. Being a small business owner himself, he is able to empathize with fellow small business owners and write e-books to share his business experiences.