Launchmetrics Named a Leader by Independent Research Firm for Influencer Marketing Solutions

NEW YORK, October 24, 2018 (Newswire.com) - ​​​​​​​Launchmetrics, the leading marketing platform and analytics solution for the Fashion, Luxury and Cosmetic (FLC) industries, announced that independent research firm, Forrester Research, Inc., ranked Launchmetrics as an Influencer Marketing Solutions “Leader” in The Forrester New Wave™: Influencer Marketing Solutions, Q4 2018 report.

Forrester evaluated the emerging market for Influencer Marketing Solutions, examining 11 top providers and scoring them on a range of 10 criteria. Launchmetrics received a differentiated rating, the highest possible score, in 7 criteria including the influencer reach, contracting & workflow, insights, analytics & ROI, product vision, product road map and market approach.

In [the FLC] vertical, marketers won't find a better or more complete solution", according to the Forrester Report. Ryan Skinner, senior analyst at Forrester wrote in the report, "[Launchmetrics] leads the pack with robust influencer reach and analytics capabilities. Acquisitions — Augure, Style Coalition, and Visual Box — paired with its own unique GPS Radar tool give Launchmetrics a remarkable platform of influencers and data specific to fashion and beauty. New investment and acquisition plans will only increase these assets in the coming year.

Ryan Skinner, Senior Analyst at Forrester

“In [the FLC] vertical, marketers won’t find a better or more complete solution,” according to the Forrester Report. Ryan Skinner, senior analyst at Forrester wrote in the report, “[Launchmetrics] leads the pack with robust influencer reach and analytics capabilities. Acquisitions — Augure, Style Coalition, and Visual Box — paired with its own unique GPS Radar tool give Launchmetrics a remarkable platform of influencers and data specific to fashion and beauty. New investment and acquisition plans will only increase these assets in the coming year.”

“Empowering the interaction between brands and influencers is at the heart of what we do and we believe the recognition we have received from Forrester is a reflection of our position in the industry,” said Michael Jais, CEO of Launchmetrics. “Our industry is in the midst of a fundamental shift, maturing from experimenting with influencers to now implementing dedicated influencer strategies, and Launchmetrics has been at the forefront of this wave from the beginning. We are excited about this honor and the support we have received on our journey to provide our clients with the best tools as they navigate this new digital landscape.”

This recognition follows the recent fundraising of $50M USD which was announced in September 2018.

Inside the Forrester New Wave™ report you will have the opportunity to read through a deep analysis by their analysts regarding the top solutions on the market to better understand their offering and product strategy. They assessed characteristics such as:

• The depth and breadth of their influencer network in terms of volume, demographics, expertise, audience quality and profile data available.
• Contracting and workflow features that help manage influencer relationships and automate the engagement process.
• Analytics capabilities including performance tracking, media impact and brand health metrics.

To read the full report “The Forrester New Wave™: Influencer Marketing Solutions, Q4 2018,” click here.

To learn more about Launchmetrics, please visit launchmetrics.com.

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Katherine KNIGHT

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About Launchmetrics

Launchmetrics is the leading Marketing Platform and Analytics Solution that helps Fashion, Luxury and Cosmetics professionals discover, activate and measure the voices that matter for their brands. It is the most essential and trusted platform in the industry, yielding an unrivalled market penetration to the top seventy fashion and luxury brands worldwide including Dior, Fendi, NET-A-PORTER, Topshop and more.

Founded in NYC with operating headquarters in Paris, and offices in London, Milan, Los Angeles, Tokyo, Madrid, and Girona (Spain) and support in five languages; the company works with over 1,000 brands as well as partners like IMG, the Council of Fashion Designers of America, the British Fashion Council, Pitti Immagine, and Google, to accelerate their business and build lasting exposure. The company’s industry communities GPS Radar & Style Coalition bring together over 50,000 influencers, editors, buyers and more to share content, events, news, images and more.

Source: Launchmetrics