Layla's List by Ripple Evolves Holiday Discovery Through Video, Research and Technology

Mumbai, India, August 3, 2016 (Newswire.com) - “Oh boy, yet another travel site!” That’s probably what you’re thinking. Trust us, it’s not that bad. There’s a reason we’ve spent 3 years on Layla’s List.

But first, a question. Did you know that the average traveler visits over 20 different travel websites over 9 separate research sessions before making a booking?

No product like this exists anywhere in the world. We feel it's because high-quality video on location is too expensive to shoot. We are confident that Layla's List is a product that not only fills a need gap but also delights. Our acceptance into the highest tier of Microsoft's BizSpark program has been a great source of encouragement.

Madhura Samarth, Founder, Layla's List

And why exactly is it such a procedure for travelers to find a vacation?

1) Countless property options when they search by category (like beach) or area (like Goa). Now they need to find a way to filter - which in itself takes time and oops... they may filter out some amazing properties and keep in a few not so great ones in. Why? They simply don’t have the tools to make the right decisions.

2) And even when they do have a shortlist, how do they get complete & authentic information? They need to visit the company website, trip advisor plus the site that threw up the property in the first place. And they still may not get all the data they need to take a decision. Painful, eh?

The result? Vacationers often miss out on fabulous properties which go undiscovered or get chopped from the final list due to lack of information.

Eureka! (Sorry, Archimedes.) We, at Layla’s List (www.laylaslist.com), have solved the problem (or so we think!). Here’s how:

1. Curated properties (personally visited our highly qualified team)

2. Professionally shot videos (including guest and management videos)

3. Authentic and complete info on each property (all cross checked and correct)

Layla’s List is founded by Madhura Samarth & Vivek Nathwani, who have cumulative work experience of 40 + years in advertising, video production, finance and management.

Recognizing the potential of the product to disrupt the way holidays are discovered and properties are showcased, Microsoft has selected Layla’s List to be part of the top tier in its Bizspark Program.

Vivek and Madhura are owners of Ripple Digital Pvt. Ltd. with offices in the US and India.

Ripple Digital Pvt. Ltd. creates premium content for large brands' digital channels. Known for its ability to tell stories, Ripple creates value for clients by focusing on ROI.

Ripple’s clients include some of the largest conglomerates and multi national companies in the US and India - E&Y, Aegon Religare Life Insurance, ICICI Lombard Insurance, The Oberoi Hotel, The Trident Hotel & Canara Robeco Mutal Funds.

Ripple devices the campaign strategy and then implements it as well. Every piece of content that Ripple produces is created in house - videos (both animated and live action), websites, micro-sites, landing pages, blogs, brochures, newsletters, posts/tweets for social channels. Ripple's data analytics team works closely with the strategy and content creation departments as well as clients to optimize ROI month on month.

Ripple has incubated Layla's List (www.laylaslist.com), taking advantage of the Company's strengths in filming, building platforms, creating content and data analysis.

Source: Ripple Digital Pvt. Ltd.