LazBro, Inc. Announces the New Data Duster Tool Feature Within Email Playground

Los Angeles, CA, July 24, 2014 (Newswire.com) - LazBro, Inc. announces the new Data Duster Tool feature within Email Playground. The Data Duster Tool is designed to be platform-agnostic and will work with any email service provider. The Data Duster Tool will allow clients the ability to upload a list of email addresses and remove consumers who have chosen to opt-out of a brand’s marketing database. Furthermore, to efficiently reach only interested consumers, the Data Duster Tool will also give Email Playground clients the ability to upload a list and add it to their suppression list.

In this era of Big Data, marketing automation and increased privacy requirements, brands need the ability to safely and efficiently manage consumer data within their marketing databases. Using the Data Duster Tool, clients can upload lists in CSV, Tab, or Pipe delimited formats, which will then be scrubbed against their Master Suppression List. Once the file is scrubbed, users are presented with a download link to a zip-compressed archive of their scrubbed file. In addition, uploaded lists of email addresses can be added to the Master Suppression list through a simple upload of a CSV file through the Opt-Out Tool, to ease the flow of data managed by non-technical email marketers.

CEO of LazBro, Inc., Evan Lazarus, says, "LazBro is always striving to develop new ways for our clients to stay compliant with industry best practices, like the Can-SPAM act. With CASL (Canadian Ant-Spam Law) going into affect on July 1, 2014, we have found that the need for global compliance is even more urgent. Everyone at LazBro, Inc. is excited that the Data Duster Tool brings added peace of mind to our Email Playground clients."

For more information, visit www.lazbro.com.

About Email Playground

Email Playground was designed and built to allow email marketers looking for a simple solution to deploy emails quickly and efficiently. Furthermore, it gives non-technical team members the ability to create, schedule and send emails with ease.

About LazBro, Inc.

LazBro, Inc. is a full-service digital marketing agency headquartered in Los Angeles with offices in London and Johannesburg. Founded in 2003, LazBro, inc. specializes in all things digital: design, development, media planning and buying, social media, search and email marketing for web and mobile. With a robust team of Digital Marketing veterans, LazBro, Inc. provides "big agency" experience through "boutique agency" service. LazBro's philosophy of "Relax. We've Got This"® provides digital marketing clients "peace of mind" from the research phase to the reporting stage.