Leading B2B Marketing Agency, Televerde, Hires VP of Call Center Operations

Online, February 25, 2012 (Newswire.com) - Phoenix, AZ- Televerde, leading B2B marketing agency and provider of sales pipeline development solutions that drive increased revenue for its clients by integrating contact data, marketing automation and world-class teleservices, has hired Karen Schweitzer as Vice President of Call Center Operations.

Previously a consultant with Phone Works, Schweitzer had been working closely with Televerde's cross-functional management team as part of the company's ongoing "Client Success" initiative designed to enhance operational excellence and set new industry benchmarks for client service and demand creation campaign performance.

"I joined Televerde because I'm excited by the rewarding opportunity to work with the company's unique workforce and contribute to the professional growth of these amazingly talented individuals," say Schweitzer. "In addition, Televerde is at a pivotal growth point and poised to achieve even greater success as it expands into integrated demand creation and lead nurturing practices. I'm looking forward to helping apply what we've learned from our technology clients into other sectors as well."

James H. Hooker, Televerde's President and CEO, says Schweitzer's appointment is a strategic move for the company to help hone its focus on operational excellence as new client growth continues. "We've developed a highly innovative business model over the past 16 years that has served the complex go-to-market needs of our clients very well," explains Hooker. "As business-to-business marketing and sales executives continue adoption of more advanced practices to support their revenue growth and acceleration objectives, Televerde must also continue to evolve to meet these more sophisticated needs. Karen's many years of experience in call center management combined with her consulting experience in the high-tech sales and marketing arena will help us accommodate new levels of market expectations."

Hooker says Schweitzer will also be instrumental in facilitating Televerde's expansion into inbound B2B marketing and sales support, areas in which she has significant experience.

Prior to Phone Works, Schweitzer was co-founder of TeleSpectrum, Inc., a pioneer in telephone lead generation and inside sales operations for the technology sector that went public in 1997 and enabled her to pursue other interests. She returned to the call center industry in 2009 with Contact Centers of America and joined Phone Works in 2010.

About US:

Televerde is the leading B2B provider of sales pipeline development solutions that drive increased revenue for its clients by integrating contact data, marketing automation and world-class tele services. The company identifies new customers for its clients, accelerates and converts sales opportunities, and discovers fresh, actionable market insight. The outcomes Televerde produces are improved performance of sales pipelines, net new top-line sales revenue growth, measurable return on marketing investments, and sales & marketing alignment. Visit www.televerde.com or call +1 888-787-2829.