Leading Fixed And Mobile Operators To Discuss How To Price Data Services At The Telecoms Pricing Conference

Online, February 24, 2011 (Newswire.com) - " The truth is, operators in the United States, Europe and more mature markets lag APAC and emerging markets intuitive-pricing category" (Source: Connected Planet)

At a time when operators are struggling to drive revenue from services, and customers are willing to compromise quality over price, operators are faced with the challenge of developing and implementing innovative, pricing models that will drive revenue generation.

Telecoms IQ will host the Telecoms Pricing Conference from 11-14 April, 2011 in London. This conference will target senior level executives from Fixed and Mobile Operators and Service Providers with responsibilities for Business, Wholesale and Consumer Pricing, Profit Management and Marketing.

The Telecoms Pricing conference will provide an understanding of how to effectively develop price models that maximise margins from data services as well as how to create attractive, personalised bundles that optimise profits and provide real value to their customers. Additionally, Telecoms Pricing will look at how to successfully develop alternative pricing models to replace unsustainable flat rate tariffs and address the capacity crunch.

The event will showcase exclusive case studies led by industry experts including:

- Juho Härme, Head of B2C Product Management at TeliaSonera
- Katie Hollier, Mobile Broadband Marketing Manager at Telefónica O2 UK
- Roberto Lago Arenas, Product Manager at Telefónica España
- Maarten van Deurzen, Manager, Mobile Pricing at KPN.

The Telecoms Pricing media centre features an exclusive interview with John Burdass, the Director of Pricing at Colt Enterprise Services where he discusses innovation, how to determine effective KPIs for your pricing model and how to really understand your customers' needs to develop a personalised pricing strategy for them. www.telecoms-pricing.com

Notes to Editors:
Telecoms Pricing will be held on the 11th-14th April at the Mayfair Conference Centre, London.

For further information on Telecoms Pricing, contact Valeria David on +44 (0) 207 368 9300 or email [email protected]