Leading Mystery Shopping Provider to the Attractions Industry Rolls Out Program to Roller Skating Association Members

Online, April 8, 2012 (Newswire.com) - Amusement Advantage, Inc. the premier provider of guest experience measurement services to the attractions industry today announced that it has become a member of the Roller Skating Association International (RSA). Amusement Advantage will be providing custom-tailored mystery shopping and guest experience consulting services to RSA members throughout North America. Additional services include exit or intercept surveys, guest survey programs, staff training and leadership coaching and other consulting projects.

Amusement Advantage currently works with hundreds of attractions in North America including over 20 skating centers such as the United Skates of America locations, Interskate 91 South, Deptford Skating and Fun Center and the International Sports Centres in Cherry Hill and Mount Laurel New Jersey. Having worked with entertainment centers for over 15 years, Amusement Advantage has a sound understanding of how the services it provides can help skating centers in the areas of guest service, cleanliness, value and loss prevention. Partnering with Amusement Advantage allows these facilities to evaluate the entire guest experience through their customers' eyes.

The value of mystery shopping was highlighted in the January-February 2011 edition of Rinksider, a bi-monthly magazine dedicated to the roller skating industry. Several skating industry professionals and owners shared their thoughts on the importance of mystery shopping to the success of their operations. "Rink operators say a mystery shopping service is a cost effective way to evaluate their businesses from a customer's point of view. They say it not only identifies weaknesses but also helps them recognize employees for good performance." Charlie Kirchner, who owns the Deptford, Cherry Hill and Mount Laurel locations stated that the mystery shopping input he receives is invaluable and that, "There is no question in my mind that it is a very good barometer for me. It absolutely helps me with running my business."

Scot Carson, President of Amusement Advantage, has over 20 years experience in the attractions and market research industries. He shared the following statement: "Amusement Advantage has enjoyed strong relationships with entertainment centers for many years and in the past five years began assisting skating centers. We are excited to expand our exposure to RSA members and look forward to partnering with rink owners and managers to provide mystery shopping and other guest experience programs to help create the best experiences possible for their guests."

Over the next year, Amusement Advantage will be working with members of the Association, to share insight as to how mystery shopping programs within skating facilities are conducted and how they are a valuable tool that can contribute to the success of each operation. Amusement Advantage also plans to become active in the roller skating industry and work with the RSA in any way possible to help strengthen the roller skating industry.

About Amusement Advantage, Inc.
Amusement Advantage, Inc. was founded in January of 1996 by Scot and Christine Carson to provide mystery shopping services exclusively to the attractions industry. Based in Denver, CO, the company works with over 250 attractions in the US and Canada including amusement parks, water parks, FEC's, zoos, aquariums, science centers, museums, skating centers and other attractions. Amusement Advantage is a member of the Roller Skating Association (RSA), the International Association of Amusement Parks and Attractions (IAAPA), the World Water Park Association (WWA), the Association of Science and Technology Centers (ASTC) and the Mystery Shopping Providers Association (MSPA). The firm completes mystery shopping evaluations for the FEC Committee at IAAPA as part of the selection process for the annual Top FEC's of the World Awards.

About the Roller Skating Association International
The Roller Skating Association (RSA) is a trade association that serves commercial (for-profit) skating center owner/operators. It also serves those involved in various facets of the roller related industry such as teachers, coaches, manufacturers, distributors and other elements of the family entertainment industry.

RSA provides its members with industry information, publications, purchasing discounts, national marketing programs, and an opportunity to attend educational seminars and an annual convention and trade show. The association also provides information for those who are interested in starting skating centers.

The RSA's membership spans the United States, as well as a number of international countries, and includes skating center owners and operators, manufacturers and suppliers of skating equipment, and coaches of artistic skating, roller hockey, and speed skating. Over 1,000 skating centers strong!