Leading on-line toy retailer launches redesigned web store

Online, January 20, 2010 (Newswire.com) - KimmyShop.com officially launched its newly redesigned e-commerce shop using a popular open source platform; Magento Commerce.

The redesigned interface facilitates user navigation by introducing distinct categories for departments, age, top characters, top brands and specialty stores. After navigating to a particular category, visitors can drill down their searches using Magento Commerce's powerful facet search functionality.

According to Ron Goldman, the company's Chief Big Kid, "Before selecting Magento as our go to platform, we conducted an exhaustive search of potential applications. Magento came out to be the most cost effective solution given the size of our organization. It offered big business functionality available in an open source environment. " He added, "We are confident, that our clients will have an easier time finding what they want and subsequently assist us in increasing our conversions."