LeadMaster's All-in-one CRM, Lead Management, Opportunity Management

Online, December 16, 2011 (Newswire.com) - LeadMaster is pleased to announce that it has been recognized by ZDNet Australia as one of the Best CRM Suites in their article published on November 30.

ZDNet Australia provides IT news, white papers, case studies, analysis and reviews on the Australian IT industry. According to ZDNet, "Customer Relationship Management (CRM) software has long been a crucial component for the success of medium to large businesses. Increasingly, CRM is becoming necessary for small businesses as well. A well-implemented CRM system leads to enhanced productivity, increased revenue and better customer service, satisfaction and retention as well as centralizing all customer data in one place that's accessible to all staff." The latest Nucleus report has highlighted the value of CRM for businesses; "every dollar invested in CRM delivers a $5.60 return on investment".

The ZDNet review looked at the top seven CRM solutions, compared them and provided recommendations for where each would have the best fit. They observed, "...it's not just a matter of buying or signing up for a solution and all your customer relationship issues are solved; a solution needs to be adapted to your business processes and particular needs. To fully realise an ROI with these systems, customisation is required, and they need to be integrated with other existing systems in your business, otherwise your CRM database will end up being just another silo of data." Customization is a key strength of the LeadMaster platform. The many customization features in the LeadMaster platform include custom forms which allow the user to add any type of field they want to the database, so the system can be customized for any industry. ZDnet.com.au concluded, "Customisation is very intuitive and it is easy to adapt LeadMaster to various business situations."

This Best CRM Suite acknowledgment recognizes LeadMaster's position in the Asia Pacific Region and the CRM industry; the ZDnet product summary on LeadMaster CRM concluded - "LeadMaster [...] is easy to use and provides powerful marketing and sales tools [...] LeadMaster is a good CRM application with frequent additions of features and a strong following in the APAC region..."

Andy Brownell, Chief Marketing Officer for LeadMaster said, "We appreciate the acknowledgement regarding LeadMaster's extensive and easy customization. One of the key features is the task manager, which allows LeadMaster to create point-and-click customized workflows that match our customer's existing business processes. Another competitive advantage for LeadMaster is our Lead-Xpress product, which consists of an email with links to a customizable web form that allows users to update the CRM without logging in. The web form can look like existing hard copy forms so reps feel more comfortable using it, and best of all, it requires no training!"

LeadMaster's focus on innovation and customer service has helped the company continue to expand its presence around the world. In January, LeadMaster was nominated by Business-software.com as a TOP 10 CRM vendor for Sales Force Automation, Marketing Automation, hosted CRM Solutions, small business solutions and one of the TOP 40 CRM vendors in the world.

Brownell concluded, "Being featured as a TOP CRM vendor demonstrates LeadMaster's commitment to providing leading edge sales lead management / CRM solutions and top quality customer service."

About LeadMaster
LeadMaster offers a variety of cloud-computing software solutions:
Sales Lead Management CRM Software
-- Everything you need in one easy-to-use online web-based application.
E-Marketing
-- Drip marketing, lead nurturing, email tracking, open & clicks reporting.
Lead-Xpress
-- A revolutionary new way for sales reps to receive and update sales leads.
Lead-Xtreme
-- It's like caller-ID for your website. Website visitors flow into LeadMaster CRM in real-time.
Voice-Leads
-- Convert text leads into speech, call the rep, read the lead & connect with the prospect.
Call Center Solutions
-- Combining LeadMaster CRM & Voice solutions for a complete virtual call center.
LeadMaster Voice
-- Click to call, power dialing and virtual phone switch integrated with LeadMaster CRM.

LeadMaster's on-demand customizable SaaS solutions combine sales lead management software, lead tracking solutions, sales force automation tools (SFA), customer relationship management features (Sales CRM), LeadMaster Voice solutions and virtual call center solutions. This powerful web-based application has helped companies large and small from virtually every industry.

The LeadMaster sales lead management CRM solution is intuitive and easy to use, providing real-time lead capture, lead distribution, lead tracking, lead nurturing, custom reporting and email marketing. LeadMaster makes it easy to qualify and convert leads from virtually any source - landing page, call center, webinar, sales lead suppliers and more.

The LeadMaster sales lead management CRM product is straightforward and easy to learn yet has robust features like workflow automation, round-robin lead distribution, mobile access, CRM analytics and Outlook integration.

LeadMaster products and services are available through a global network of value-added resellers, consultants and system integrators.

Visit the LeadMaster website http://www.leadmaster.com for more information or call 800-699-4164 today.