Learn All You Can But Don't Lose Focus: Prof Subramanian, CRC Head, Era Business School, Dwarka

Online, March 1, 2012 (Newswire.com) - The Era Business School (EBS) Dwarka, has notable faculty that ensures quality education. A case in point is Professor J. Subramaniam, who has over 35 years of industry experience. His last employers were MMTC from whom he sought voluntary retirement. He is part of the EBS planning committee that looks into international business and international human resources. Further, the professor is catalytic in enabling a direct interface with the international experts. He also heads the corporate research centre at EBS.

Highlighting the employment opportunities that students of IB and HR have today, he explains how these two areas "are extensions of international marketing and international human resources." The EBS enhances the national and global skills so as to "bring the students to the level where they can handle both the dimensions effectively and efficiently."

In order to settle down in the industry, one must probe and analyse it, Prof Subramanian says. Understanding the nuances involved in real-life situations in the industry, per se, is essential. A similar magnified worldview of the field of human resources brings out the challenges it faces. Listing down the four major challenges, the professor points at "attrition, a huge problem today, downsizing, lack of skill- development due to fast-paced job-hopping by the HR personnel and over- glamorization of HR, cutting out the working class from its purview."

In the backdrop of the placement season in the academic year of EBS, Dwarka, Subramanian lays a lot of emphasis on "focus." While facing the recruiter, keep four fundamentals handy, he says. One, possess knowledge, particularly in your area of specialization. This reflects in the impression one leaves on the recruiters - while a good knowledge base will be impressive, loopholes in it may create doubt regarding one's efficiency.

Mere theoretical knowledge does no good. A through and through understanding of the industry is necessary. For this, at the EBS, it is mandatory to enroll in an internship program. Carrying this experience can prove useful since the focus of the recruiting organization becomes clearer and matching the job profile with the skills possessed becomes the next step.

However, Subramanian points out, it may not be this easy and "one must prepare to accept challenges as most people do not get tailor-made jobs." One must learn to bend and adjust according to the demands of the job. Be prepared to share with the recruiter the awareness level and a well-suited job will definitely come your way, he says. In a nutshell, the EBS puts forth a well-packaged combination of theory and praxis, aiming at an all-round development of the student. Hardwork, perseverance, stability, ethics and honesty are the other key factors which will open all doors for future managers, he says.

http://ebs.ac.in