Lemon Interactive Signs Reseller Agreement With Zeus To Deliver World Leading IT Infrastructure Solutions

Online, April 27, 2010 (Newswire.com) - London, UK - Web services and Search marketing company Lemon Interactive has announced a partnership with Zeus, the only pure software-based application traffic management (application delivery controller) company. The partnership will allow Lemon Interactive to provide their global clients with best in class infrastructure solutions to help manage the demand of their growing websites.

Recently, Lemon Interactive launched its new website traffic demand generation service called Demand Builder. This new service is a first of its kind in terms of traffic building as it is charged purely on results rather a fixed monthly fee. Uptake of Demand Builder has been phenomenal and this has given rise to a real business challenge around how companies manage the increase in traffic to maintain and manage website uptime. Web downtime can be extremely costly to a business both financially and in terms of brand reputation.

Under the new reseller agreement, Lemon Interactive is adding Zeus' portfolio of web traffic management solutions to its current services offerings to large-scale webmasters.

Pal Kondel, VP Worldwide Sales, Zeus Technology, comments, "Zeus is committed to strengthening its position in the channel by partnering with organizations such as Lemon Interactive that understand the importance of effective web traffic management, provide solutions to key industry sectors and have excellent levels of technical knowledge. By collaborating with Zeus, Lemon Interactive will be able to offer their customers a powerful, highly scalable application traffic management solution to cope with extreme peaks in demand and ensure visitors receive an exceptional online service."

Commenting on the agreement, Paul Sagoo Director of Operations of Lemon Group, parent company of Lemon Interactive, said: "The fastest growing part of our business is currently the website demand generation and search marketing services that we offer our clients. Therefore website uptime and scalability is a real issue for our most demanding of clients. Partnering with Zeus and offering their world-class products allows us to provide a complete end-to-end traffic management solution. We are very excited about working with Zeus and early indications prove that this is a partnership worth investing in."

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About Lemon Interactive
Lemon Interactive is a global technology services and outsourcing company. Lemon Interactive collaborates with its clients and partners to help them achieve their objectives for the long term. Lemon Interactive are headquartered in the UK with a major development centre in India. Lemon Interactive partners with Web development and design agencies through its Symbiotic program. For more information on Symbiotic, please visit www.lemoninteractive.co.uk. Please direct all press enquiries to [email protected]. Performance SEO and Demand Builder are traffic generation products of Lemon Interactive. Lemon Interactive is part of Lemon Group International Ltd (www.lemongroup.com)

About Zeus Technology
Zeus software enables our customers to create, manage and deliver exceptional online services in Physical, Virtual and Cloud environments. Implementing a Zeus solution allows organizations to visualize traffic to their web-enabled applications, thus ensuring a consistently robust web infrastructure. Coupled with the ability to deploy new online services very quickly, Zeus helps provide the competitive advantage businesses need, by making their online services faster, more reliable, more secure and easier to manage. Zeus software can be deployed on industry standard hardware, virtual machines and any Cloud platform, making it the right strategic choice for today and tomorrow. Zeus holds strategic partnerships with world-class companies such as Amazon Web Services, Dell, HP, IBM, Intel, Joyent, Oracle, Sun, Qualcomm and VMware. Zeus powers over one million website infrastructures across the world including, the BBC, BT, Comic Relief, Domino's Pizza, Gilt Groupe, ITV, Play.com, See Tickets, STA Travel and Virgin Media. Zeus is in a unique position to assist any business looking to enhance their mission-critical Internet service infrastructure.

For more information, visitwww.zeus.com.

Press contacts for Zeus Technology
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Kate Hamilton / Stuart Wragg
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+44 (0)207 608 4671 / +44 (0)207 608 4672
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