Lemon Interactive Signs Social Marketing Contract With Headstream Advisory

Online, February 13, 2012 (Newswire.com) - Headstream Advisory has created a new mobile app called "GlobalSourcer" which facilitates knowledge sharing about outsourcing service providers and acts as a direct link between the buyers and providers within the global sourcing ecosystem. The App thus breaks the monopoly of the leading analyst and sourcing advisory firms and brings down the cost of advice. The app, aptly named 'GlobalSourcer' for its focus on global sourcing industry, breaks this hold by making information aboutservice providers in sectors like ITO, BPO, etc open to the buyers and the public. With an intuitive interface, insightful infographics and up-to-date information it is priced modestly at $19.99.

Paul Sagoo, Director of Lemon Interactive said, "We are very excited to be working on this application, not only since it is ground breaking in the enterprise space but also as it showcases the very best of what we do in terms of application marketing." He added, "Application marketing is quite new and there are various techniques that we can use to help drive the uptake and sales of applications on the Apple platform. We see this application as a great example of the kind of apps that can reallysave clients money and deliver massive returns when investing in outsourcingpartners."

Sashikant Kakara, CEO of Headstream Advisory, comments, "Headstream is committed to strengthening its position in the advisory space by partnering with organizations such as Lemon Interactive, that understand the importance of outsourcing, we will be able to offer our customers a powerful application that supports them in their decision to choose vendors to manage their technology." When asked why Headstream chose Lemon Interactive Sashikant added, "We chose Lemon Interactive for a few reasons, their competency in this space is great, they understood our requirements from the word go and delivered a proposal to market the application on budget. All in all a great long term partnership which we hope will endure."

About Lemon Interactive
Lemon Interactive is a global technology services and outsourcing company. Lemon Interactive collaborates with its clients and partners to help them achieve their objectives for the long term. Lemon Interactive are headquartered in the UK with a major development centre in India. For more information, please visit http://www.lemoninteractive.co.uk. Please direct all press enquiries to [email protected]. Lemon Interactive is part of Lemon Group International Ltd.

About Headstream Advisory
Headstream Advisory is a value driven research and advisory firm based in Hyderabad, India. The sole focus of Headstream is global sourcing analytics. Going beyond financial performance alone, Headstream delivers unexpected details and provides clients with deep insights, and verifiable strategies for leveraging global sourcing to realize sustainable sourcing benefits, operational excellence, and increased shareholder value. Further information: http://headstreamadvisory.com