Lilly Pulitzer Partners with Allianz Championship to Raise Funds for Boca Raton Regional Hospital

Online, January 4, 2011 (Newswire.com) - Lilly Pulitzer's to host special in-store discount and benefit day on January 20th and serve as presenting sponsor of the inaugural Allianz Championship Women's Executive Pro-Am on February 8th.

January 20th: JOIN US FOR A DAY OF FASHION, FUN AND GIVING BACK
Teeing up on Thursday, January 20th from 10 a.m. to 9 p.m., the Lilly Pulitzer in Boca Raton will host a special shopping event to benefit the Boca Raton Regional Hospital. Stop in for fun purchase incentives, fun refreshments and food provided by our friends at Whole Foods and a sneak peak at the Spring 2011 collection with our friends at Lily Pulitzer Town Center at Boca Raton. With every purchase, guest will receive a coupon for $50 off their next purchase of $250 or more.

February 8th: PRESENTING SPONSOR OF INAUGURAL ALLIANZ CHAMPIONSHIP WOMEN'S EXECUTIVE PRO-AM To lend further support, Lilly Pulitzer is the presenting sponsor for the inaugural Allianz Championship Women's Executive Pro-Am set for Tuesday, February 8th. The tournament will run from February 7th-13th and offer 36 executive women (nine foursomes) the opportunity to participate in a golf and business networking experience like no other. This first time event gives women of all skill sets a chance to play nine holes with a PGA Champions Tour player during the week of the Allianz Championship. The fun-filled day will include a private clinic hosted by a PGA Champions player at 10:30 a.m., lunch at 12 Noon followed by a shotgun start at 1 p.m. and a generous gift package from Lilly Pulitzer. Registration is $750 per player, and includes Pro-Am gift package of two invites to VIP Draw Party where awards will be presented for the back nine play, two VIP Partners Club Tickets, the private clinic by PGA Tour professional and round of golf with all the fun starting at a private in-store cocktail reception on Thursday, February 3rd at Lilly Pulitzer in Boca Raton for tournament participants with the same discount and fundraising opportunity as offered in-store shopping day on January 20th. To reserve foursomes or individual tickets by January 18th, contact Kady Stoll at 561-241-GOLF (4653).

The Allianz Championship, with free general admission on all three championship play days generously underwritten by sponsors JM Lexus, the City of Boca Raton and Allianz Life, will be held on The Old Course at Broken Sound Club, located at 1401 NW 51st Street, (Yamato Road), Boca Raton, FL 33431. For more information On the Allianz Championship that runs from Feb. 7-13, 2011, tournament events, VIP and skybox tickets, Pro-Am opportunities, sponsorships and player roster, visit www.allianzchampionship.com or call 561-241-GOLF (4653).

About Lilly Pulitzer
Lilly Pulitzer provides apparel and sleepwear for women, apparel for children and men, accessories including eyewear, shoes, handbags, jewelry, belts and gifts, fragrance, stationery, and two entertaining books, all inspired by the authentic Palm Beach lifestyle. It all started with a juice stand and a simple shirt dress that showcased a colorful print intended to hide fruit juice stains while looking fabulous. The dress became such an instant hit, Lilly stopped selling juice and started selling dresses. Now 50 years of success, there are over 75 Lilli Pulitzer Signatures Shops in addition to a number of company-owned retail stores and major department stores nationwide. More information on products, distribution and the Lilly story is available at www.lillypulitzer.com

About Allianz Championship-In addition to bringing the legendary champions of golf to Boca Raton for a celebrated week-long PGA Champions Tour event, the Allianz Championship will be driving all net proceeds to Boca Raton Regional Hospital. The Old Course at Broken Sound in Boca Raton, Florida will play host to the event Feb. 7-13, 2011. The Allianz Championship with a purse of $1.7 million, is the Champions Tour's first tournament of the early-season Florida swing with the Golf Channel televising live all three rounds of of the championship from The Old Course at Broken Sound Club. The tournament is free to the public with free parking and shuttles. Visit www.allianzchampionship.com for updates, to purchase VIP and skybox tickets, and learn more about sponsorship and volunteer opportunities.

About Allianz Life-Founded in 1896, Allianz Life provides an array of annuities and life insurance products in the
U.S. through a nationwide network of independent distribution. The company is part of Allianz SE, a global financial
services group that is the 20th largest company in the world based on revenues (Fortune Global 500, August 2009),
employing nearly 155,000 people worldwide.

About Broken Sound Club-Broken Sound is considered one of the premier golf course communities in Palm Beach County, FL. It features resort-style, country club living in 28 private villages and has 23 tennis courts, a state-of-the-art fitness/spa center, aquatic area, dining facilities and two of the finest golf courses in South Florida. The original Broken Sound Club, now affectionately known as the "Old Course", was founded in 1978 and designed by Joe Lee. It will host the Allianz Championship. Gene Bates completed a redesign of the Old Course in January 2004. The Old Course features an abundance of trees unique to South Florida and rolling fairways that give it a feel similar to courses in the Pinehurst, NC area. It includes the largest stand of natural Florida maples trees in the county. The Club Course, another Lee design, was opened in 1985 and also recently renovated by Bates. Broken Sound is located on the north side of Yamato Road on Old Course Way between Congress Avenue and Military Trail.

About Boca Raton Regional Hospital-Serving the community since 1967, Boca Raton Regional Hospital has 400 beds and more than 700 primary and specialty physicians with privileges. Areas of expertise include cancer, cardiovascular disease & surgery and women's health. Proceeds from this year's Allianz Championship will support the Ron & Kathy Assaf Center for Excellence in Nursing at Boca Raton Regional Hospital. With our country facing a nursing shortage of unheard of proportions, this initiative becomes an extremely important tool in our mission to attract and retain the highest caliber nursing staff in the country and to help our nurses discover a myriad of personal and professional opportunities, including scholarships that support their professional growth. For almost half a century, philanthropy has been an integral component of Boca Raton Regional Hospital's success. Today, community support is more important than ever. For more information about the Foundation and its fundraising initiatives that support the mission of Boca Raton Regional Hospital, please call 561-955-4142.