ListGIANT Goes Green with New ListExchange Program

Online, October 6, 2011 (Newswire.com) - Westlake Village, CA, October 6, 2011-ListGIANT.com, a 15 year veteran to the full-service marketing industry, is doing its part to make the world of business a little greener with the launch of their new ListExchange Program. By buying back old marketing lists and "recycling" them into savings on new purchases from the company and its sister company, Search Engine Optimization firm RankGiant.com, ListGIANT is looking to reduce the amount of waste generated by old, outdated marketing lists and promote high-efficiency marketing, an approach that begins with clean, up-to-date data and focuses on generating a higher MROI through increased customer targetability and list accuracy.

ListGIANT.com has launched successful marketing products and programs in the past, but today it's all about high-efficiency marketing products and a commitment to going green; the direct marketing firm even operates in a high energy-efficient building! In a recent interview with Brittany Best of ListGIANT.com, Ms. Best made the point that "When businesses use old data they are promoting a wasteful environment. They are wasting marketing dollars that are generating few sales leads and essentially polluting with every direct mail and advertising piece that never makes it to the customer, but rather, to their trash can." ListGIANT aims to reduce the amount of waste within the direct marketing industry, saving companies valuable marketing dollars on wasted marketing efforts that never make it to their target audience while making a positive effort to continue going green.

In light of the current economy, every business can use a discount and a nudge in the correct direction. With ListGIANT's ListExchange Program, companies can dispose of their ineffective direct mailing lists in a responsible and economic way, receive a comparable discount on new data and other valuable marketing products and services, and start increasing sales without waste. In the world of business, ListGIANT is making strides in promoting green marketing and hopes that other companies will do their part too.