LittleThings' Focus on Authentic Engagement Rewarded in Facebook's News Feed Changes

NEW YORK, January 17, 2018 (Newswire.com) - LittleThings - the 4-year-old lifestyle publisher focused on positive, uplifting, and meaningful content for women in the heartland - is pleased that Facebook has made changes to the News Feed, recognizing the efforts of publishers focused on engaging content.

As per CNBC, "This new tweak will place value on 'meaningful social interactions.'" Rather than spelling doom for publishers (as many have suggested), this could actually mean more traffic to the groups and official pages of publishers and businesses, according to Adam Mosseri, Facebook's Vice President of News Feed.

Joe Speiser, the CEO and co-founder of LittleThings, said, "We started this company 4 years ago with a vision to create content that provides a respite from negativity, sparks conversation, and puts the needs of the audience first. The average piece of content we create receives almost more than 8,000 engagements (likes, comments, and shares), so an algorithm change that rewards this behavior is positive for our brand."

LittleThings leads other players in the space (including BuzzFeed, PopSugar, Bustle, and PureWow) in shares per post — a key measure under this new algorithm — across all content types.

Source: Crowdtangle Q4 2017

Gretchen Tibbits, the President and COO, added, "We believe Facebook's update of the News Feed will enable publishers focused on meaningful engagements to better reach and serve their followers. The fact that LittleThings' traffic from our Facebook pages is up substantially over the past 2 weeks certainly supports this hypothesis."​

About LittleThings

Headquartered in New York City, LittleThings is the #1 digital lifestyle destination publishing engaging, meaningful content for women across generations. LittleThings employs a growing team of media professionals, creatives, and digital experts who help scale and distribute impactful programming. LittleThings garners over 50 million O&O and over 900 million monthly cross-platform video views.

For further information please contact [email protected]

Source: LittleThings, Inc.