Littleton Audi Dealer Is on the Rise for Favorite Colorado Luxury Car Dealership

Online, June 17, 2013 (Newswire.com) - BMW, Mercedes Benz and Lexus continue to battle for the title as the Best Luxury Brand. Long term rivals, BMW and Mercedes Benz, were the main competitors but both automaker should be keeping a close watch on Audi, which is gaining serious shopper interest across the nation, including Colorado.

"In the past, Audi has taken on Mercedes very directly, but they have been more aggressive recently about going after the positioning platforms that BMW has traditionally been known for. Our data indicates that this strategy is working."

Though Audi still trails the national race, AutoTrader.com's regional analysis shows that the inroads they are making are fairly universal and have effectively cut into BMW's national dominance. The analysis of shopper interest shows that on the national level, BMW's lead over Audi shrunk by 47 percent year-over-year.

Midsize Car Segment
In the midsize car segment, Audi is posing a significant threat to BMW, with three of its four segment entries (A6, A7 and S6) growing. Analysts zeroed in on the A6, as it is the most heavily cross-shopped with the BMW 5 Series on AutoTrader.com. Year-over-year, the 5 Series share of segment interest is down 13 percent, while the share for the A6 is up 36 percent. As such, the 5 Series' advantage in the segment dropped 46 percent against the A6, going from approximately eight points a year ago to four points in April 2013.

Midsize SUV Segment
Audi is also posing a challenge to BMW in the midsize SUV segment. The BMW X5 and X6 have all lost ground year-over-year. While the loss is not as dramatic as the sedans (the X5 is down seven percent and the X6 is down 21 percent), BMW previously led this segment in shopper interest until January 2013, but it has now dropped to the No. 3 rank. The X5 share advantage over the Audi Q7 has declined 33 percent year-over-year, going from 4.2 share points to 2.8.

About McDonald Audi: McDonald Audi is part of the McDonald Automotive Group that has been selling and servicing vehicles in the greater Denver Metro area since 1965. As one of the fastest growing dealerships in the United States and in recognition for their outstanding citizenship, the McDonald Automotive Group was awarded with the Quality Dealer Award. McDonald Automotive Group shares their success with the community by supporting many charities and clubs, including the Cystic Fibrosis Foundation with an annual golf tournament.