Livedress.com Founder Hosts Virtual Round-Table On How He Turns Social Media Popularity, Into Sales And Profits

Online, February 8, 2011 (Newswire.com) - Livedress.com [http://www.livedress.com], the social network site for the fashion community, held a virtual round-table conference where the company's founder Jonathan Davids spoke about the keys to social media marketing in the fashion industry. The virtual round-table was presented by the Marketing Executives Group and was attended by executives at Macy's and Sears, among other industry heavyweights.

Fashion merchandisers, retailers and brands globally, share one common challenge: How to capitalize in the explosive growth of the social space to generate more revenue. Fashion marketers globally, are spending millions of dollars on social media campaigns, waiting for a big break. They are amassing friends on Facebook, followers on Twitter, and subscribers to their blogs, waiting for that big moment, but it's not happening. The masses are moving, shaking, following, chatting, but they are not buying.

In this 45 minute virtual round-table session, Mr. Davids shared his journey on how he cracked the social media formula, to drive more sales. He focused on:

* How to harness the power of social networks to draw fashion lovers
* Social strategies that connect with buyers and drive in-store and online sales
* Bridging traditional merchandising with viral marketing

The presentation addressed 3 key issues:
* How to align your brand with social influencers
* How to realign your social media investments to show ROI
* Transitioning your audience from followers to buyers.

Invitations to the event were extended to members of the Marketing Executives Group. Space was limited to 12 participants and the spots filled up in just a few minutes, creating a large waiting list. The company is looking into holding other types of conferences and having Mr. Davids speak at live events in the coming months.

"As one of the few fashion-focused companies accelerating in the social media space, industry outreach is very important to me," explains the company's 27-year-old founder. "Not only do I want to educate my peers on best practices but I'm fascinated by the response I get when people realize the influence, impact, and reach of social media."

Industry professionals who want to add Livedress to their social media mix can get more information here: http://www.livedress.com/new/live/livedress_for_industry.php.