Local Author Makes A Killing In Business And Offers Tips For Entrepreneurs On How To Boost Sales And

Online, October 19, 2009 (Newswire.com) - For immediate release

In a recession, conventional wisdom tells you to cut back, start running sales, and slash your marketing budget. But that's exactly what you shouldn't be doing, according to Tampa author, copywriter, and business lead generation consultant Craig Garber, from MaxMoneySecrets.com(http://www.MaxMoneySecrets.com), who says, "If you want to make money and be successful, don't follow the herd, and don't ever bet the farm on conventional wisdom."

And Garber should know. He's the author and publisher of "How To Make Maximum Money With Minimum Customers: 21 Proven Direct-Marketing Strategies Anyone Can Use." His book reveals how he made almost $600,000 with a small online list of less than 5,000 names, without spending any money on advertising. Here are three of the most critical and costly mistakes entrepreneurs make during a recession, which Garber says, prevents them from maximizing their income:

• Running sales - Instead of pushing the panic button and running sales, Garber suggests adding more value to whatever it is you're selling. For example, bundling one or more of your products and services together, typically creates quick surges in cash-flow you ordinarily wouldn't get to experience. But to make this really effective. Garber advises, "The key here, is to make your offers limited, either based on the number of units you have available, or the time they will be available. Remember, regardless of the economy, people always have money for the things they want to have money for, and it's incredibly hard for anyone to resist an irresistible offer, even during hard times."

• Trying to sell immediately - "Even in good times, people are always in a rush to make the sale. But that's just not how relationships work." Garber suggests to instead use the oldest and most effective form of selling, 'two-step lead generation.' "This is so effective, it's almost like the eighth wonder of the world. Instead of selling directly, you offer your prospect some kind of a 'free report' that educates and informs them, allowing them to become better consumers. In this free report, you then make an offer which fits right in with the information you have educated them about. This also differentiates you from your competition, dramatically." Garber recommends this, especially if you're selling something that's high-priced, complicated to understand, or has a long selling process.

• Frequency of contact - Most people feel awkward about contacting their prospects during times like this. But again, this is exactly opposite to what you should be doing. "Since everyone else has cut back on their advertising, now's the prime time to capture your prospects attention, as long as you have something compelling to say. Also, while everyone is jumping on the Internet bandwagon, using direct mail, especially now when direct mail is way down, is a great way to stay in touch. Making offers using monthly newsletters, is incredibly effective -- especially with your existing or past clients."

In Garber's book he reveals how to overcome each of these three mistakes, by showing you how to increase your customer value, how to position yourself effectively by using two-step lead generation strategies, and how to attract attention by making compelling offers -- both online and offline.
For more information on Garber's book, go to MaxMoneySecrets.com(http://www.MaxMoneySecrets.com).