Local Dealership Carries KBB's Brand Image Luxury Winner: The Cadillac Brand

Online, April 10, 2012 (Newswire.com) - Kelley Blue Book (KBB), a leading provider of new and used car information, announced last week the winners of the 2012 Brand Image Awards. Cadillac held strong, winning two separate categories: Best Interior Design Brand - Luxury and Best Comfort Brand.

Southern Chevrolet Cadillac, a leading Chevy and Cadillac Dealer in Alexandria, is excited that Cadillac is recognized by KBB and honored with the top spot in both categories. Competing with Cadillac for the Luxury Brand spots was BMW. Although winning the Best Exterior Design Brand in Luxury brands, BMW could not compete with Cadillac's consumer reputation. This is a great opportunity for Southern Chevrolet Cadillac and all other Cadillac dealers competing in the luxury vehicle market.

KBB's 2012 Brand Image Awards are based on consumer perception data from the company's Brand Watch™ study, honoring the automakers that have attained outstanding positive consumer attention. Brand Watch is an online brand perception tracking study tapping into 12,000+ in-market new-vehicle shoppers annually on Kelley Blue Book's kbb.com.

This marks the fifth year Kelley Blue Book has awarded auto manufacturers the Brand Image Awards, and this year, there are multiple repeat winners. Cadillac is one of these repeating winners, taking the top spot for Best Comfort Brand, for the second year in a row.

BMW may have won the Best Exterior Brand award, but drivers don't spend their time on the outside of the car. Cadillac continues to advance in providing the full luxury feel to drivers. For the second time, Cadillac is named Best Interior Luxury Brand by KBB. From the editorial comments of KBB, "Boasting features such as suede steering wheels and LCD screens that majestically rise from the dash, Cadillac's interiors adeptly match everyday functionality with visually pleasing form."

To go along with the luxurious interior features and design, Cadillac stands out in comfort with excellent ride quality and plush seating for everyone. Taking home the Best Comfort Brand, Cadillac remains a strong competitor for all automakers when it comes to driver coziness.

Southern Chevrolet Cadillac always has a fresh list of new Cadillac vehicles on their lot, and according to their website, www.southernchevroletcadillac.com, the Alexandria Cadillac Dealership currently has a few specials on their most popular Cadillac vehicles. You can also find Southern Chevrolet Cadillac on Facebook at www.facebook.com/SouthernChevroletCadillac.

About Southern Chevrolet Cadillac
Southern Chevrolet Cadillac, of Alexandria, LA offers an extensive inventory of new and used Chevrolet and Cadillac vehicles. In addition to vehicle sales Southern Chevrolet Cadillac also offers financing and a service and parts department.