London Rocks The World This Year! Hard Rock Cafe Kuala Lumpur And Melaka Will Get You There!

Online, April 19, 2013 (Newswire.com) - Hard Rock Cafe Kuala Lumpur and Melaka are giving their fans an opportunity to win an all-expense paid trip to witness one of the world's most anticipated concerts in London - Hard Rock Calling 2013! Both cafes are geared to offer their loyal followers with an amazing trip to one of the most extravagant concert of the year.

Produced by Live Nation and presented by Hard Rock International, the concert is successfully running in its seventh consecutive year. It will take place from the 29 to 30 June at London's Queen Elizabeth Olympic Park. The lineup of entertainers for Hard Rock Calling 2013 will feature some of the world's most celebrated musicians and today's hottest artists who, amongst notable names include Bruce Springsteen and the E Street Band and Kasabian.

These performers will join a long line of rock 'n' roll legends such as Aerosmith, Eric Clapton, Paul Simon, Neil Young, Paul McCartney, Stevie Wonder, The Who, Pearl Jam, Peter Gabriel, The Killers, The Police, Rod Stewart and Bon Jovi, who have previously graced the Hard Rock Calling stage.

Nor Esah Abdul Ghani, Marketing Manager of Hard Rock Cafe Kuala Lumpur said, "We are glad that Hard Rock Calling 2013 is back with an amazing lineup. We're very excited to reward our loyal patrons of Hard Rock Cafe Kuala Lumpur and Melaka with an opportunity to attend the historical concert in London, which we believe is a great way to engage with our supporters."

Each cafe will be rewarding a patron with an all-inclusive paid trip to Hard Rock Calling 2013 worth US$5,000 (RM15,447). The winner will get to bring a friend along. The package for two includes round-trip airfares; hotel accommodations for three nights; concert tickets for each of the two days of Hard Rock Calling 2013; and US$300 (RM926) spending money. Patrons will have a chance to win this trip by spending a minimum of RM200 on food and beverage in a single receipt. Sponsors include the Royal Brunei Airlines amongst others.

Committed to supporting music and emerging artists, Hard Rock International hosted more than 20,000 live music events worldwide in 2012. The brand continues its dedication to live music in 2013 with its global Hard Rock Rising - The Global Battle of the Bands, which provides a forum to showcase today's hottest up-and-coming talent and bring live music to fans worldwide. Hard Rock Cafes in Malaysia have also been a huge supporter of the local and international music scene, where they continue to provide platforms for bands and artistes to perform.

Hard Rock Cafe Kuala Lumpur and Melaka are a joint venture between the Sultan of Selangor, Sultan Sharafuddin Idris Shah; Tan Sri Syed Yusof; and HPL Ltd. The newly opened Hard Rock Cafe Melaka is a 1,372-square-metre property with over 90 memorabilias from Hard Rock's iconic collection, ranging from a Fender Telecaster guitar played and signed by the legendary Bruce Springsteen, to a jacket worn by will.i.am of the Black Eyed Peas during his solo album promotion of "Song About Girls" in 2007.

Visit www.hardrockcalling.co.uk for additional details, or on Facebook: Hard Rock Cafe Kuala Lumpur or Hard Rock Cafe Melaka.

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ABOUT HARD ROCK INTERNATIONAL
With a total of 179 venues in 57 countries, including 141 cafes, 18 hotels and 8 casinos, Hard Rock International (HRI) is one of the most globally recognized companies. Beginning with an Eric Clapton guitar, Hard Rock owns the world's greatest collection of music memorabilia, which is displayed at its locations around the globe. Hard Rock is also known for its collectible fashion and music-related merchandise, Hard Rock Live performance venues and an award-winning website. HRI owns the global trademark for all Hard Rock brands. The company owns, operates and franchises Cafes in iconic cities including London, New York, San Francisco, Sydney and Dubai. HRI also owns, licenses and/or manages hotel/casino properties worldwide. Destinations include the companies' two most successful Hotel and Casino properties in Tampa and Hollywood, Fl., both owned and operated by HRI parent company The Seminole Tribe of Florida., as well as other exciting locations including Bali, Biloxi, Chicago, Cancun, Las Vegas, San Diego and Singapore. Upcoming new Hard Rock Cafe locations include San Jose. New Hard Rock Hotel projects include Aruba, Riviera Maya, Abu Dhabi and Shenzhen and Haikou in China. New Hard Rock Casino projects in development include Hungary and Northfield, OH. For more information on Hard Rock International, visit www.hardrock.com.

ABOUT MERCATUS+
Mercatus+ is a multi-award-winning, full-service brand communications agency. As an integrated agency, it specialises in branding, advertising and reputation management. Founded in London in 1992 as MSM, it changed its name to Mercatus+ in 2012. Its Malaysian operations began in 2003, and it has been consistently voted as one of Top 10 branding agencies since 2009, winning the coveted A&M Silver Cube Award for Branding Agency of the Year in 2012.
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