Longtime Local Commercial Real Estate Firm Changes Name

SAN DIEGO, July 18, 2018 (Newswire.com) - The Heritage Group, a San Diego-based full-service commercial real estate management and investment advisory firm, changes their name to Intersection to align with their new brand identity, company culture, mission and vision. The Heritage Group, started by managing partners Mark Hoekstra and Rocco Cortese in 2007, has grown its leasing and management portfolio to approximately 2,800,000 square feet and expanded its offices from San Diego to Los Angeles and San Francisco. The company has also deployed more than $300 million in commercial real estate over its 11-year span.

Intersection inaugurates its new name on Monday, July 16, 2018, and will remain headquartered in downtown San Diego. “Internally, Intersection’s new name and fresh look captures who we have become and where we are going,” said Rocco Cortese, managing partner of Intersection. “We needed to connect with current and future team members, and our investors in a way that addressed the significant change that has taken place since we started the company.”

We have always embraced change. With the introduction of a new identity and cohesive internal brand compass, we have a clear view of how we add value.

Mark Hoekstra, Managing Director

With a generational shift in demographics and a growing team of 21 people in three markets, the managing partners and senior staff found that the old brand no longer represented their company culture, employees and the services they provide. Intersection represents the company’s unique competitive advantage, which is offering personalized services, informed strategic expertise and a full-service extension to their clients’ real estate platform.

Source: Intersection