Los Angeles Discovers the Ultimate Wax Experience

Online, May 25, 2011 (Newswire.com) - European Wax Center, the world's leading specialist in body waxing, is celebrating its launch in Los Angeles on Saturday and Sunday, June 4 and 5, 2011 with a complimentary "Wax Weekend" in Redondo Beach, Westlake Village and Woodland Hills. The Manhattan Beach location will open in July and dates for the launch event will be announced soon.

During the inaugural Los Angeles "Wax Weekend" event, first-time guests are invited to enjoy a complimentary wax service, gift bags, coffee bar, delicious hors d'oeuvres and live music for a day of personal refreshment with friends or family. Reservations are recommended and walk-ins will be available on a first-come, first-served basis.

"There are a myriad of reasons why people choose European Wax Center as their preferred body waxing specialist," says regional developer, Yvette Beaulieu. "With regular waxing, the hair grows back softer, finer and sparser, making ongoing maintenance and results that much more comfortable. Our process has been scientifically conceived to exfoliate, beautify and care for the skin. Each and every European Wax Center features the highest levels of professionalism, timeliness, unparalleled products and the top experts available in waxing and customer service - all in a chic and sophisticated European-inspired center. But the number one reason our guests return is that they love the way we consistently deliver smooth, silky skin from the most comfortable wax experience they've ever had. We're so confident you'll love us, the first wax is on the house!"

European Wax Center's motto, "The Ultimate Wax Experience," has never been more true. Known for a unique and thorough four-step waxing process that cleanses, protects, waxes and rejuvenates the skin, European Wax Center boasts a proprietary, non-strip wax formula developed in Paris and impeccable service from their specially trained wax experts.

The exclusive Parisian wax made with the world's finest elastomers and polymers features 100% natural beeswax that is applied at a comfortable bath-water temperature, which allows wax to be applied in larger sections compared to other waxes and our proprietary wax does not include alcohol which can often result in drying, cracking and irritation.

European Wax Center also carries a line of six pre-wax and post-wax maintenance products designed to care for and improve the skin, including a cleanser, lotion, exfoliate, eyebrow shaper and restorer. The proprietary European Wax Center product line will improve the way skin looks, feels and responds to the hair re-growth process.

In addition to moving waxing out of spas and into the local neighborhood, European Wax Center's wax pass program, competitive pricing and operating hours make it easier than ever for everyone to enjoy the benefits of waxing. They are open seven days a week with late evening hours to accommodate busy schedules. With 100 wax centers open nationwide, and another hundred in the process of being built, guests can enjoy a first-class experience that is consistent at every location across the country.

First-time guests interested in scheduling a complimentary reservation during "Wax Weekend" should call each location directly - Redondo Beach: (310) 937-2929; Westlake Village: (805) 248-7060; Woodland Hills: (818) 746-2683. Manhattan Beach will celebrate its grand opening in July and dates for their "Wax Weekend" will be announced soon. Guests interested in attending the Manhattan Beach opening can reserve a space by calling (310) 297-9291.

ABOUT EUROPEAN WAX CENTER
European Wax Center was founded by David Coba, Joshua Coba and Jessica Coba Streiner who spent more than 10 years refining every aspect of the company and focusing on providing guests with the ultimate wax experience. Today, European Wax Center is recognized as an industry-leading premier wax service provider and national brand franchise.
European Wax Center offers world-class waxing services for men and women in a chic, upscale, and comfortable environment. European Wax Center uses 100% natural beeswax formulated in Paris with the finest polymers to yield smooth, consistent results. Guests can supplement their waxing experience with European Wax Center's range of retail products and the convenience of online booking. For more information about European Wax Center or to inquire about owning a franchise log on to www.waxcenter.com.

CONTACT INFORMATION
European Wax Center
[email protected]
www.waxcenter.com