Los Angeles Fine Jewelry Retailer Embraces Social Media

Online, December 10, 2010 (Newswire.com) - Modern Design Inc a retailers and manufacturer of fine custom diamond jewelry has just announced their adoption of social media as a means of reaching more new customers as well as staying in touch with current customers.

"Social media is a tool for staying in touch with our current customers as well as reaching new ones. It is not meant to replace traditional marketing mediums" says Eric Seropyan, owner of Modern Design. "With sites like Twitter, Facebook and Yelp many new visitors to our site can learn all about us before even giving us a call or walking into our store. From reading customer testimonials, to seeing all our designs to watching one of our many product videos of our engagement rings or reading our blog, customers have many ways to learn about us as well as learn something for themselves."

Social media is a common buzzword as of late but few businesses understand how to use it effectively. Often simply creating profiles on popular sites and then failing to update or promote them, it can actually do a disservice to a business by not using it effectively. Those businesses that embrace social media and use it effectively will have a means to reach many more qualified customers as well as generate more repeat business from their current customer base by keeping their business top of mind and constantly adding value.

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Modern Design Inc.
Modern Design is a manufacturer and wholesaler of diamond jewelry including engagement rings, wedding rings and wedding bands. Modern Design has been in business since 1978 and is a proud member of The Jewelers Board of Trade. Specializing in wholesale of their custom jewelry line to retail stores around the United States initially, Modern Design now offers their line directly to the public at the same wholesale prices. Their main location is located in Downtown Los Angeles in the heart of the jewelry district.