LT Public Relations and Mambo Media Introduce 'Crisis Ready' Program to Help Safeguard Businesses Against PR and Online Crises

Online, March 4, 2011 (Newswire.com) - LT Public Relations and Mambo Media have partnered to offer its proprietary Crisis Ready program to businesses that are not prepared for disruptive emergencies. The crisis preparation program equips business with:

1) A tailored crisis plan
2) The requisite staff and executive training
3) Any necessary ad hoc crisis support

More than ever, businesses are faced with crises of all sizes and complexities-ranging from flagrant social media postings to natural disasters. Crisis Ready was developed to safeguard organizations from such disturbances and to ensure businesses are sufficiently prepared before a crisis occurs.

"A business can not anticipate when a crisis will happen, but it should be prepared," says Casey Boggs, president of LT Public Relations. "With the Crisis Ready program, our main objective is to protect businesses' brands and public reputations internally, in the media and through social media channels."

"LT Public Relations joins Mambo with a strong background in managing a diverse range of crisis scenarios," says Mambo Media president Siouxsie Jennett. "Their communications expertise combined with our thorough knowledge of social media is a winning combination that will prove to be a powerful resource for our clients."

About LT Public Relations
Based in Portland, Oregon, LT Public Relations is a comprehensive communications firm specializing primarily in servicing professional and financial institutions, as well as burgeoning new businesses. The PR firm utilizes the most relevant and current communications tools-with a hybrid of traditional and new media approaches-to develop and execute strategic public relations initiatives for its clients. More information is available at www.ltpublicrelations.com.

About Mambo Media
Since 1997, Mambo Media has developed successful interactive, search marketing and social media marketing campaigns for established and niche companies. Using the latest digital marketing tools, Mambo Media infuses lead generation into campaigns that are measurable and build thought leadership. Visit Mambo Media's Beat website at www.mambomedia.com.