LTO Popularity To Increase

Online, April 2, 2010 (Newswire.com) - In addition to items that are not listed on menu boards, like condiments and other general use items, LTOs (such as daily specials and temporary menu items) are not required to have caloric and nutritional information displayed. Menu items that are part of a customary market test appearing on the menu for less than 90 days are also exempt from the labeling laws.

Because LTOs and test market items are not restricted by the new labeling laws it will be easier for QSR's to promote these items under these rapidly changing new market conditions. With requirements remaining somewhat uncertain a Digital Menu Board solution is even more attractive. Digital Menu Boards provide QSR's with a flexible and economical solution unlike traditional printed menu boards. WAND Digital Menu Boards already have the capacity for handling and changing content. Choices are almost unlimited, and the messages displayed to customers can be updated in minutes. As QSR's respond to the new reform WAND Corporation is ready to help with their solution. More information will be coming from WAND.