Lustr® Announces That It Is The Fashion's Night Out App for 2010

Online, September 2, 2010 (Newswire.com) - New York, NY - Lustr®, the location-based iPhone application for fashion brands and retailers, announced that it is working with Fashion's Night Out, to provide shoppers with a FNO branded, location-based mobile guide to all New York City Fashion's Night Out events on September 10, 2010. To enhance shoppers' experiences, users will have mobile access to event information for all +1,000 participants featured on the Fashion's Night Out website, and will be able to search events by designer and merchandise category, with tags specifically related to FNO including Art, Beauty, Celebrity, Charity Tie-In, Consumer, Contest, DJ, Exhibition, Free Gift, Fitness Activity, Food, Performance, Refreshment, Photographer, Fashion Show, Block Party, New Product Launch, Gift With Purchase and Designer Appearance. Shoppers will also be able to "tag" their favorite stores and events, in advance, to plan and map their shopping itineraries. In addition, users will also be able to "check-in" at select events using Lustr®, to share event details with friends via Facebook, FourSquare and Twitter.

Only having launched 2-months ago, Lustr® has been touted as the must-have app by the fashion retail industry. "Since we began this project, we have received overwhelmingly positive feedback from retailers eager to benefit from the increased in-store traffic Lustr® can generate. Working with Fashion's Night Out is an honor and very exciting for us, reinforcing us as a great resource for savvy shoppers," states Gary Ragusa, Founder and CEO of Lustr®, "Fashion's Night Out is the biggest shopping night of the year. Our mobile shopping platform is the perfect solution to help users maximize their experience by providing actionable access to store and event information beyond the Fashion's Night Out website - while out and about on the streets on September 10th."

"Henri Bendel is excited to have Lustr® onsite for Fashion's Night Out to demonstrate to our shoppers how to use this must-have application, which will keep them connected to us while in the act of shopping. We are all about the new and the next, not only in fashion, but in technology," states Ed Bucciarelli, CEO of Henri Bendel. "Our customers are both fashion and tech savvy, and ready to go mobile, therefore Lustr® will be the perfect accessory for them."

ABOUT LUSTR®
Lustr® is a location-based, mobile shopping platform connecting fashion brands and retailers with shoppers to drive sales at retail. Officially launched in June 2010, Lustr® already features thousands of New York City stores and global brands. For shoppers, Lustr® is an iPhone application that helps them find stores, brands and real-time sample sales, trunk shows and other fashion-related events near their whereabouts segmented by category, style, occasion and personal preferences. Lustr® distinguishes itself by providing its users priority access to exclusive offers from prestige retailers and sending real-time push notifications, on a permitted basis (opt in), making Lustr® the first application to bring the concept of online flash sales and promotions to brick and mortar stores via mobile technology. Prestige charter partners include Tory Burch, Diane von Furstenberg, Jimmy Choo, Henri Bendel, Judith Ripka and Freeze 24/7. For brands and retailers, Lustr® provides mobile marketing tools that drive store traffic and leverage the power and efficiency of digital media to reach a viral network of targeted customers at the very time and place of a purchase decision, at the brick and mortar level. To learn more about Lustr®, download the application via the iTunes store, visit www.shopLustr®.com or meet the Lustr® team onsite at Henri Bendel on September 10, 2010 for Fashion's Night Out.

ABOUT FASHION'S NIGHT OUT
Fashion's Night Out (FNO) is an unprecedented global initiative created to celebrate fashion, restore consumer confidence, and boost the industry's economy. In the United States, the program is a collaboration between American Vogue, the Council of Fashion Designers of America, NYC & Company, and the City of New York. On September 10, 2010, Fashion's Night Out will return to New York City and launch in cities nationwide to put the fun back in shopping, with designer appearances, live windows, celebrity guests, and other special events. Around the world, and led by fifteen international Vogue editions (Australia, Britain, China, France, Germany, Greece, India, Italy, Japan, Korea, Portugal, Russia, Spain, Taiwan, and Turkey), each country will celebrate Fashion's Night Out on one night between Sept 7 and Sept 16, 2010. Fashion's Night Out will be the subject of a one-hour special on CBS on September 14, 2010. For more information visit www.fashionsnightout.com powered by QVC, or join us on Facebook and Twitter www.twitter.com/fnonyc .