LUX Associates Gives Back by Participating in Heart Walk

Phoenix, AZ, May 1, 2015 (Newswire.com) - “The LUX Associates team recently participated in the Phoenix Heart Walk, an awareness and fundraising event supporting the American Heart Association,” said Natalie, the firm’s director of operations. “This is a cause about which we are quite passionate, as two of our executives battle heart conditions. It was an honor to support them, and the walk itself was incredibly exciting. We met bright and early at the Wesley Bolin Plaza, wearing our neon LUX tank tops – and by the end of the day we raised several hundred dollars!”

According to Natalie, community giveback is one of the many ways in which she and her colleagues are establishing the company as a leader in the area. What’s more, they intend to continue these efforts through charitable giving, hands-on volunteer work, and participation in fundraising functions like the Phoenix Heart Walk.

"We really made a difference - we were part of a movement that raised nearly $1.5 million! Not only that, but we really learned a lot and met plenty of amazing people. I look forward to doing it again in the future!"

Natalie, Director of Operations

LUX Associates’ Director Highlights the American Heart Association

“With a mission to ensure healthy lives free from stroke and cardiovascular diseases, the American Heart Association does some amazing work,” Natalie continued. “Founded in 1924, it’s the country’s largest and oldest agency devoted to fighting these issues. It is now supported by more than 22 million individuals in nearly 150 offices, and with almost 2,700 workers.”

Natalie explained that the association funds research, fights for better public health policies, and offers a variety of educational programs. For instance, it leads the nation in CPR training, emphasizes the impact of lifestyle choices, offers scientifically proven guidelines for treatment to medical professionals, and more.

“Even the organization’s website is full of informative and potentially life-saving information,” Natalie indicated. “There are lists of warning signs for stroke, heart attack, and cardiac arrest. It even includes a video tutorial on the administration of hands-free CPR. Furthermore, there is easy-to-access content on blood pressure, cholesterol, diabetes, and arrhythmia. There’s different areas for caregivers and educators, too. If you need it, it’s there. Check it out at http://www.heart.org/HEARTORG/.”

“I’m so proud of everyone at LUX Associates for showing up and contributing to the American Heart Association,” Natalie concluded. “We really made a difference – we were part of a movement that raised nearly $1.5 million! Not only that, but we really learned a lot and met plenty of amazing people. I look forward to doing it again in the future!”

About LUX Associates       

LUX Associates is composed of Phoenix’s premier brand specialists. The organization’s innovative approach to developing marketing solutions has resulted in rapid brand expansion for businesses of every size, from startups to Fortune 500 companies. LUX Associates’ team members are highly trained and poised to deliver exceptional campaigns that connect products with their intended consumer bases, thus positioning brands for continual growth and lasting success. LUX Associates’ commitment to helping businesses maximize their marketing ROI is at the center of all they do.