Luxury Sandal Company, Luxtrada, Moves HQ to Los Angeles

Luxury sandal company, Luxtrada, expands its headquarters in Los Angeles as part of it's luxury branding strategy. It is scheduled for a big launch with multiple upcoming movie and television features.

Eric Williams Penny Cai Luxtrada Kathy Ireland

​​Luxtrada, a designer sandal company has recently announced that they are expanding their headquarters in Los Angeles, one of the newest global fashion capitals.

Luxtrada is one of a small handful of companies to develop a strategic partnership with Swarovski Crystals, allowing the brand to incorporate these design elements into their high-end line. The Luxtrada brand features 3 different lines of sandals at three different price points, depending on the features and design of the shoes.

"Luxtrada is not just a brand, it's a life style. I wanted to create my line that appeals to all but still has unique traits for that specific individual."

Penny Cai, Founder and President of Luxtrada

The brains and designs of the operation come from 12-year veteran designer, Penny Cai.  He is known for working with major brands including Nordstrom’s Private Label.

Luxtrada has already developed a strong fan base including known celebrities Jane Lynch and Viola Davis.  The design of the sandals speaks to a large and diverse audience while managing to maintain personal design touches.  Penny Cai said in an interview today, “Luxtrada is not just a brand, it's a life style.  I wanted to create my line that appeals to all but still has unique traits for that specific individual.”

What truly separates Luxtrada from other designer sandals is the patented interchangeable fabric of the sandal. This fabric comes in multiple colors and designs to fit the style of every customer.

"Luxtrada lunched 6 months ago and sales have been going up every month, now that we are based in Los Angeles it's going to give us a better platform" stated Eric Williams, Luxtrada’s Co-Founder and VP of Marketing.

Following an appearance on ABC’s show, Fablife, Penny Cai and Luxtrada appeared on Kathy Ireland’s E! Network show last month.  They will also be featured in the upcoming Uma Thurman movie, Girl Soldier, produced by JoJo Ryder.

For more information regarding Luxtrada, visit www.luxtrada.com.

Source: Spotburner

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Tags: apparel, fashion, girl soldier, luxtrada, luxury apparel, luxury brand, product launch, sandals, uma thurman


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